Final Exam Operations Management [Compatibility Mode] - Word Sign in -a File Hom

Question

Final Exam Operations Management [Compatibility Mode] - Word Sign in -a File Home Insert DrawDesign Layout References Mailings Review View Foxit PDF Tell me what you want to do Share Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service. The Marketing and Operations departments are in-charge of knowing what the market wants and how the organization can deliver its expectations, respectively. Thus, making the two departments seamlessly work together is highly indispensable. Question How does this relationship between Marketing and Operations helps a company to be more competitive? 69 words 164% O Type here to search d, 12:17PM ^4) 12/21/2017

Explanation / Answer

Marketing and operations are two most important business functions that need to work together seamlessly in order for business to be competitive. Whereas Marketing is about identifying and creating demand, operations is about fulfilling the demand with the product or service in a timely and cost effective way. So, three major aspects of product or service are controlled by operations, which are quality, cost and delivery. And a consistent performance of product or service along these aspects determine whether the demand is sustainable or not. Marketing can only create a demand once and if the product or service is of poor quality, and/or delivered late, then the demand dies. and/or if it is costly to produce, then the business is not economically viable. Therefore, the role of operations is as critical for business success as is of marketing.Operational excellence is about producing and delivering high quality goods or services in an efficient and economically feasible manner, so that customers are satisfied leading to growth in demand and also such that the business is viable. Essentially we can say that while marketing creates demand, operations sustains and grows it.

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