For this week’s assignment, we are going to start to learn more about our topics

Question

For this week’s assignment, we are going to start to learn more about our topics. To do that, you are going to use some of the techniques and resources we covered this week to do some basic research. I want you to find three reputable sources about your topic. I want you to practice using both our online library and the wider Internet, so make sure at least one comes from the LIRN Library and one from an Internet search.

Notice that I said “reputable” in the prior paragraph. As part of this assignment, I want you to explain why each of your sources is legitimate for an academic paper. Finally, tell me about your research experience as a whole. What was easy? What was challenging? What lessons did you learn? This reaction should be 2-3 paragraphs long.

Include the following in your paper:

·       Three sources about your topic (Include citations); make sure you have sources from both the LIRN Library and the Internet

Akhtar, S. (2011) Social Media and Brand Loyalty. Retrieved from: http://www.socialtrakr.com/2011/07/12/social-media-and brand-loyalty/

Georgios Tsimonis, Sergios Dimitriadis, (2014) "Brand strategies in social media", Marketing Intelligence & Planning, Vol. 32 Issue: 3, pp.328-344, https://doi.org/10.1108/MIP-04-2013-0056

The impact of new media on customer relationships, T Hennig-Thurau, EC Malthouse, C Friege, S Gensler… - Journal of service research, 2010

·       An explanation of why each source is a good academic source .

·       A 2-3 paragraph summary of your research experience

Explanation / Answer

Rather than being a manager I would like to be an entrepreneur who works on his own and doesn't work under any authority. As I have been finding a way to implement my Idea into the market for gaining the success I will choose entrepreneurship as a stream to work towards the society.
Managers are somehow bound to the organisation and have to follow the rules of the organisation and cannot create there on vision as well as ideas to produce a new business but in entrepreneurship, an entrepreneur can create his own business and can start a company of his own ideas where he is the boss and work force. I will directly will looking into the different aspects of entrepreneurship and we'll start with the basics to the advancement of the marketing industry.
Rather than tackling bigger markets, I will start from the smaller Markets and when I will get established in the smaller markets then I will switch to the bigger markets for my company. This specific strategy would reduce the overall risk of failure. Rather than opening bigger food chain in bigger cities I will start with smaller cities with the smallest old to grow constantly and reduce the risk of failing.
By researching new products in the same field as well as providing new services. Entrepreneurship can be Very much benefited by these two terms by developing new products as well as introducing new services to your entrepreneurship business you can easily increase your overall reach and create new catalogue for the company. I will research about New recipes as well as new cooking techniques which can enhance my overall food chain as well as the food store to provide better services to the customers.
I will listen and analyse the customer's feedback to adopt the changes. Listening to the customers is one of the most essential part for an entrepreneur as all of their services and products are initially very customer oriented to be more promising . By listening the quality of my food as well as the taste I will definitely provide a better product to the customers.
I will analyse the market and change my strategies according to the current market needs. By analysing the competitors as well as that products I will implement my own product range as well as services for the customers. Ability in the food industry hence I have to go and look out for different competitive shops or those who deals in burgers and I will definitely try to improve my burgers in a different manner by creating a unique taste.By creating a new market with my ideas I will easily create a unique selling point of my products and provide extremely good services in the same class to become a Pioneer as well as set up my own Monopoly in the same product section. By applying this is specific strategy I can easily enhance the overall reach of my product as there would be no competition my products in the same field.
I will recognize the opportunity of a business requirement in summer special field and work towards it. Bye properly studying the competition and recognising the market structure I can easily determine which field should I go for the maximum benefits as well as profits for my company. I will conserve the capital for investing in my business, an entrepreneur should be as conservative as possible in terms of money. Rough patches can arrive anytime in an entrepreneurship program hence getting out from that specific page requires capital which can be rectified with the help of conservation.

By having this specific qualities I will tackle the market and also provide my services towards a specific market place. On the basis of these facts I can say that I would rather be an entrepreneur then being a manager.

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