Read Chapter 3 Cultural and Social Forces. Read Case 3.2 Work vs. Leisure. Read
ID: 409667 • Letter: R
Question
Read Chapter 3 Cultural and Social Forces. Read Case 3.2 Work vs. Leisure. Read the articles Americans work too long and Get a life. Answer the following questions
Q1: According to the case, what factors influence a country's average annual work hours? and how?
Q2: What factors, other than those you cited in Q1, influence a country's average annual work hours? and how?
Q3: What could and should marketers do in countries where people work longer hours and earn more than the rest of the world? Be specific in terms of product, price, promotion, and place (distribution).
Explanation / Answer
Q1: According to the case, what factors influence a country's average annual work hours? and how?
Q2: What factors, other than those you cited in Q1, influence a country's average annual work hours? and how?
Q3: What could and should marketers do in countries where people work longer hours and earn more than the rest of the world? Be specific in terms of product, price, promotion, and place (distribution).
Product- The marketers should market their products so that they are able to reach out to the people who spend more time in working and have less time for shopping. For example, the consumer products can be marketed via E-Commerce sites such as Amazon.com.
Price- Since the people earn more, the pricing can be slightly higher than other competitors. More salaried employees would be willing to pay more for the products.
Promotion- The promotional activities should be to reach people who work longer hours and earn more. For example, marketers can use high technology ideas such as Geo-fencing.
Place- The distribution network should be such that the people who work more hours are able to reach to the place in a short time. For example, store nearer to the workplace will result in more sales rather than in the residential areas.
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