Scenario: Tony is the owner of Tony’s Pizzeria, which is located in the city clo

Question

Scenario: Tony is the owner of Tony’s Pizzeria, which is located in the city closest to where you live. Tony created a market research survey to help him better understand his customers and summarized results in the analysis provided here.

Tony has now hired you to summarize the basic components of a marketing strategy for his business.

1. As for the interviews, what specifically are your recommending?

2. What type of on-line social media will be used to administer the survey? How will customers receive the internet questionnaire? Will it be on your website? Will they receive a link to the survey on their receipt?

3. Please detail the marketing research method that you are recommending they use.

4. Please Provides comparison of several appropriate market research methods that could be used to add to the current known internal strengths and weaknesses information other than the survey that has already been done

5. Do a Marketing Environmental Scan

6. What is Tony’s competitive advantage against his direct competitors (other pizza restaurants) and indirect competitors (other restaurants)? Is it his product quality? Is it the restaurant atmosphere? Location? This needs to be identified?

7. Which Growth Strategies from these should used (Market Penetration, Market Development, Product Development, Diversification)?

8. Each of the 4 Marketing Mix must be discussed. For instance, discuss the product. Discuss Pricing strategy. Discuss how you will promote the Pizzeria, Discussion Place (location) and how the products will be distributed to customers?

Please answer this ASAP.. THANKS

Based on Chapter 3 reading and researching the company website and mission statement, what type of morality is evidenced by the company Patagonia? Explain. Does Patagonia® practice cause-related marketing? Explain.

Explanation / Answer

1)No, matter how famous you are among your customers .customer identification and know your customer is most important for any business.It is mandatory to understand your customer need,taste and than put efforts to fulfulling your customer taste.

2)online social media that is famous among customers and mostly used by customers must be used for survey because that website is opened by customers every second and its a part of thier life like facebook each and every person has an account on facebook therefore customer survey link on that wrbsite will definitely catch customer eyes,inspite of survey on own website no one would like to waste thier time on open website for survey it will not a smart decision.

3) Method that is going to be used for customer onlinr survey is Questionnaire with multiple options like multiple choice question in which customer has to choose right option only .consumer is more comfortable in answering direct question inspite of giving his own view and its is very less time consuming therefore it will not irritate customers .for example do you like taste of tony pizzeria? and customer has to choose from yes or no its so easy for customer and benefecial for tony pizzeria to know customer's opinion.questionnaire is best method for online survey.

4)other method that can used are

*direct interviews of customer in which direct interaction with customer will be done and direct question that companny wants to know will be asked.

*Review form-After giving service review form must be filled by customers to know that how satisfied they are from service, is it good ,bad ,or excellent.

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