Scenario: Part of the Mission Statement for the HIM department reads “To provide

Question

Scenario: Part of the Mission Statement for the HIM department reads “To provide services the customer satisfaction.” However, currently the HIM department does not have a method to determine if the customer is satisfied or not.

Step One: Create a list of at least 10 customers of the HIM department (Both internal customers and external customers)

Step Two: Create a 10 question survey to determine customer satisfaction

Step Three: Determine how the survey will be distributed (Consider both internal and external customers)

Step Four: Determine how the results of the survey will be collected

Step Five: Determine the desired goal of the survey results

Step Six: Using the steps above, create a proposal for determining customer satisfaction. Submit your proposal for grading. (NOTE: This should be a proposal not a paper)

Explanation / Answer

PROJECT TITLE:

TRENDS IN CUSTOMER SATISFACTION

OBJECTIVE:

The study will devote to examine the scenario of the SATISFACTION from consumers’ perspective and from stakeholder's perspective

SUB OBJECTIVE:

The impact of new and existing technologies on the stakeholders and customers;

Opinion of the internal customers that is the share holders and employees towards the organisation

Changing needs of consumers

Consumer perception towards the existing players and likely shift

RESEARCH METHODOLOGY
Sample Size: 10

Sample unit: customers ,Users,Employees, shareholders, directors, investors,operations, Marketing IT and customer service

Research Design: cross-sectional study,

Sampling Technique: convenience

Data Collection: Primary/ Secondary

QUESTIONNAIRE

DISTRIBUTION of the survey qestionnaire can be done in two ways one is online through a link sent to the selected group and secondly through filling of physical questionnaires at the point of sale through agents who will tap the users and customers for their responses

COLLECTION of the responses will be done through manual data entry and collate the online survey data and traditional data collected through primary and secondary sources and processing it through a tool for results in SPSS software and projecting the data results through bar chart and diagrams for better understanding

DESIRED GOAL is to improving the practice of acquiring, analyzing and protecting digital and traditional means of informationwhich are vital for providing quality service to the internal clients and externam customers.

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