You are part of the marketing team for a small company. The industry is up to yo

Question

You are part of the marketing team for a small company. The industry is up to you. The owner has decided it is time to get involved in social media to try and attract more customers and open a dialog with existing customers to share information and expand customer support. She has asked you to give a brief report on the 3 best options, and your recommendation on which you think is the best approach to begin. Be sure to include why you think these are the best choices.

Include your audience analysis, specific purpose, the information you gathered that may be pertinent, the method of delivering the information to the owner, your idea generation using one or more of the techniques in the chapter, and you initial organization of the information. Use the direct approach. Finally, give your main idea in a single sentence.

Explanation / Answer

Digital marketing is what the new era marketing strategies look forward to reach the customer and their target market faster and in a more efficient manner. Faster the promotion of products or brands is possible via different forms of electronic media. This method enables an organization to analyze marketing goals and understand what is working and what is not .

The given company in the question is planning to move into SOCIAL MEDIA MARKETING which is one of the approaches of digital marketing.The marketing team has to take up this task in a step by step manner .the first step would be the Target market analysis by the way of

Now with the target market projections ready we have to come up with the IDEA GENERATION phase of the marketing to find new ways to approach the market in this case which is the social media to be specific.There are many ways of idea generation we can go by the following two:

The last part of planning would be the selection of best approach to begin the digital marketing. Today social media has changed the way brands market their product and marketers approach and engage with their target audiences. New platforms of communication has emerged which has transformed the whole marketing concepts through new interractive platforms and websites to promote a product or service. The following 3 steps to enter the social media would be useful as well as cost effective direct marketing tools for a smaller business which has limited reach to its target customers

Promote your business on social media platform networking is a crucial marketing technique for a small businesses with a target audience who is engaged in social networks with quick and easy ways of comminication and information exchange

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