You are part of the marketing team for a small company. The industry is up to yo

Question

You are part of the marketing team for a small company. The industry is up to you. The owner has decided it is time to get involved in social media to try and attract more customers and open a dialog with existing customers to share information and expand customer support. She has asked you to give a brief report on the 3 best options, and your recommendation on which you think is the best approach to begin. Be sure to include why you think these are the best choices.

Include your audience analysis, specific purpose, the information you gathered that may be pertinent, the method of delivering the information to the owner, your idea generation using one or more of the techniques in the chapter, and you initial organization of the information. Use the direct approach. Finally, give your main idea in a single sentence.

Explanation / Answer

Report

Social media introduction will benefit the company by increasing brand awareness and improve customer retention also to attract new customers, and build strong relationship with the existing customers. Best 3 options would be :

1. Location based marketing sites

2. Customer review sites

3. Facebook

1. Location based marketing sites :

a. It can help to convey targeted marketing message to the particular location by using mobile devices.

b. By using this methode customers can search for our company on the internet by location based service.

c. Services like Google by business, Yelp help customers to locate the place, provide special offers and discounts as well as increase sales.

2. Customer review sites :

a. As many of the customers now post reviews about the goods and services on the social media.

b. Customers are attracted to the business if they see positive online reviews and potentially impact the business.

c. It can act as a form of advertisement for the business especially for the small business and provide mass exposure that would be more affordable as compared to traditional marketing channels.

3. Facebook :

a. It will help to have online conversation with customers through posting messages, sharing business information, videos and pictures.

b. It can provide customer support, instead of staff answering phone calls.

c. We can analyse customer information entered in their profile to deliver targeted advertising to specific group.

All the options listed above are affordable and easy to use and will put our business in touch with the new as well as existing customers.

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