Need assistance in preparing a response to the following discussion post: Operat

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Need assistance in preparing a response to the following discussion post:

Operations Management Strategies that Employ Social Responsibility and Ethical Principles

The CSR refers to how businesses manage the processes to produce an overall positive influence on society, and it is defined as the commitment of decision makers to take steps which protect and improve the welfare of company as a whole along with their interests. From the article, it is evident that companies that have embraced corporate social responsibilities into their strategies have performed well over the past five years (Bright, 2016). The CSR that has been planned and executed well leads to the success of a business.

Companies have utilized CSR as an avenue of marketing opportunities. This has been shown by GE and Toyota who have gained market share thus realizing positive financial results. This is achieved by the utilization of more fuel-efficient vehicles or hybrids. These companies have also used casual marketing to build their reputation by telling people to buy their products to enable them to donate part of the proceeds to charity. The same strategy has been used by Body Shop to drive traffic to their outlets. Employees play a critical part in facilitating CSR. The new groups of employees are more concerned on how companies contribute to the society both negatively and positively. Such groups are aware of CSR, and they are committed to creating an impact.
Businesses face obstacles while executing CSR and this has an economic impact on the business. CSR lead to reduced benefits, layoffs, and outsourcing. It is in the business of how it is going to handle the negative situation.

A company is a commercial business that should produce product or services that are best at with constancy in quality. Also, an enterprise should not cause damages to the society but improve the interface between the society and business. Lastly, a business should do extra by monitoring the issues that come along their way. For instance, BP company initially had a good reputation, but the incident of pipeline explosion demonstrated that the company didn’t ensure safety and this affected its reputation. Also, such firms should have creative connections like engaging with NGOs to monitor the progress. Internal communication plays an important part in addressing sensitive issues. It assists in reaching out to CSR trade media to win the community and rebound into the external environment.

References
Bright, B. (2017). How More Companies Are Embracing Social Responsibility as Good Business. WSJ. Retrieved 07 December 2017, from http://www.wsj.com/articles/SB120491426245620011

Explanation / Answer

Answer: This post provides good insights about the meaning and importance of CSR in the strategic management of the business organizations. The companies in the long run benefit from the adoption CSR of into their business practises. This post has highlighted the advantages of CSR by using real life example of Toyota and GE to make its case. The companies are now increasingly using CSR as a marketing strategy because of the opportunity which has been created because of the rising awareness in the customers about sustainability. CSR in the long term helps the organizations to create a competitive advantage and by developing sustainable products and services like Toyota and GE they can develop a competitive advantage at the marketplace. The involvement of the employees in the CSR implementation process is also very important. Without this the companies cannot develop a commitment for CSR inside the organization. In the short term though the CSR adaptation brings negative financial outcomes but in the long term it is always profitable. This post also rightly points out the importance of following CSR as without it even established companies like BP may develop a bad name. The companies should therefore use innovative CSR strategies like collaboration with NGO’s in order to improve their image. This post really provides good overall insights about the CSR and its importance to the organizations.

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