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BJK Company is ready to launch a new product domestically. Historically, the com

ID: 3276025 • Letter: B

Question

BJK Company is ready to launch a new product domestically. Historically, the company's products have been successful domestically 92% of the time. This new product has been sold overseas for the past 6 months as this has been the traditional market strategy (test a product overseas before bringing it to the domestic market). Historically, products which are successful domestically were successful in the international market 90% of the time. Conversely, products which fail domestically had already failed internationally 93% of the time.

Determine the probability that this new product will be successful domestically if the product has been successful overseas. Indicate your answer to four decimal places (i.e. 0.0001).

Explanation / Answer

let SD,SI are being successful domestically and internationally respectively

FD and FI are being failed domestically and internationally respectively

company's products have been successful domestically =P(SD) =0.92

products which are successful domestically were successful in the international market =P(SI|SD) =0.90

products which fail domestically had already failed internationally =P(FI|FD) =0.93

probability that product is successful overseas =P(SI) =P(SD)*P(SI|SD)+P(FD)*P(SI|FD)

=0.92*0.90+(1-0.92)*(1-0.93) =0.8336

therefore probability that this new product will be successful domestically if the product has been successful overseas =P(SD|SI) =0.92*0.90/0.8336=0.9933