Read the case \"Amazon Big Data Strategy\". Evaluate the key strategy implementa

Question

Read the case "Amazon Big Data Strategy".

Evaluate the key strategy implementation efforts at Amazon.

Has management allocated sufficient resources to the strategy execution effort?

Exercised strong leadership to propel strategy execution forward? Instituted polices and procedures that facilitate good strategy execution? Explain.

What business strategy recommendations would you make to Jeff Bezos, Amazon’s CEO? Should the company redouble its efforts to broaden its horizontal or vertical scope using big data?

Should the company consider new strategic partnerships or new acquisitions? Are there other potential strategic options that he needs to consider? Please justify your recommendations by outlining the pros and cons of each.

Explanation / Answer

Evaluate the key strategy implementation efforts at Amazon.

Big data as a strategy implementation efforts at Amazon:

To understand and keep check on the trend and previous history of the customer

Provide appealing products based on the basket items and previous search of the customers to have impulsive purchase

Buying companies like Zappos to have better outcomes of the big data

Increasing revenues with online ads

Has management allocated sufficient resources to the strategy execution effort?

Yes, management allocated sufficient resources to the strategy execution effort:

Amazon Web Services which offers them cloud-based computing as well as big data analysis on unit scale. This also allows company which needs to process highly processor-intensive procedures to lend the computing time more cheaply rather than setting up their personal data processing centres like Google’s BigQuery.

Such services include like datawarehousing (Redshift), Hadoop solution (Elastic Map Reduce), S3 – the database service it uses to run its own physical warehousing operations and Glacier, an archival service. Recently added to this list is Kinesis, which is a real-time “stream processing” service designed to aid analysis of high volume, real-time data streams.

Amazon has also incorporated big data analysis into its customer service operations. Its purchase of shoe retailer Zappos is often cited as a key element in this. Since its founding, Zappos had earned a fantastic reputation for its customer service and was often held up as a world leader in this respect.

Exercised strong leadership to propel strategy execution forward? Instituted polices and procedures that facilitate good strategy execution? Explain.

In-dept analysis of customer demand

Use of technology with the time

Better customer focus and services

Strong Research and development team

More customer centric

What business strategy recommendations would you make to Jeff Bezos, Amazon’s CEO? Should the company redouble its efforts to broaden its horizontal or vertical scope using big data?

Can include more products as well services since they are providing more products till now

Feedback surveys from the customers

Quick delivery/ same day may be

Should the company consider new strategic partnerships or new acquisitions? Are there other potential strategic options that he needs to consider? Please justify your recommendations by outlining the pros and cons of each

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