Read the articles that are posted below: http://frozenfire.com/video-marketing/

Question

Read the articles that are posted below:

http://frozenfire.com/video-marketing/

https://en.wikipedia.org/wiki/History_of_YouTube

http://www.reelseo.com/list-video-sharing-websites/

http://www.socialmediaexaminer.com/4-tips-to-improve-your-youtube-marketing/

http://concept5.com/how-the-top-100-brands-use-youtube-for-marketing/

http://www.huffingtonpost.com/swati-joshi/why-video-marketing-is-th_b_9230342.html

http://contentmarketinginstitute.com/2013/04/video-content-b2b-content-marketing/

Watch the YouTube Analytics video via the link below:

https://www.youtube.com/watch?v=iChY5tpnInw&feature=youtu.be

Answer the one question below:

1. Many experts state that video is the future of content marketing. Do you agree with this statement? Why or Why not? What are the Pros and Cons of this type of (video) content? Again, be sure to include information from the supplemental materials provided to you for this case to support your answer.

Explanation / Answer

Video marketing is now one of the most important marketing tools for marketers and it is now buzzing as some social media giants like Youtube and facebook now use ad video to have more revenue through video marketing campaign. The audience is are actively streaming and watching videos 24 hours a day as learning, teaching and for getting information. So now there is no doubt for brands should present with their video contents as part of marketing plans with targeted audience. It is strategic way to increase user volume of targeted market and can have more market share in terms of sales volume and sales target and impact on revenue. For example if your product targets age group of 10 to 25 years to appeal to a lot of tweens, so video marketing or presence in digital media are now platform to reach your audience.

Marketer may increase market share by footing step in digital marketing. Many people think that digital market surpasses traditional market as recent booming word ‘e-marketing’ becomes one of the marketing strategy for marketers to conduct business electronically. Marketing using tools of information and technology includes blogs, websites, social media, YouTube videos, mobile marketing, mobile apps marketing, email marketing, and banner ads etc. Latest trends in digital marketing may impact customer life cycle tactics with respect to change in buying behaviour and purchase decision of consumers. Digital marketing activities become so ubiquitous that these are integrated with companies’ marketing strategy in stages of planning, reaching to target audience, acting, converting, engaging customer advocacy and increase customer volume.

Advantages of video marketing

·More Persuasive as graphical representation with voice and picture.

·Builds more Trust & Credibility of brand

Disadvantages of video marketing

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