Read the articles that are posted below: http://frozenfire.com/video-marketing/

Question

Read the articles that are posted below:

http://frozenfire.com/video-marketing/

https://en.wikipedia.org/wiki/History_of_YouTube

http://www.reelseo.com/list-video-sharing-websites/

http://www.socialmediaexaminer.com/4-tips-to-improve-your-youtube-marketing/

http://concept5.com/how-the-top-100-brands-use-youtube-for-marketing/

http://www.huffingtonpost.com/swati-joshi/why-video-marketing-is-th_b_9230342.html

http://contentmarketinginstitute.com/2013/04/video-content-b2b-content-marketing/

Watch the YouTube Analytics video via the link below:

https://www.youtube.com/watch?v=iChY5tpnInw&feature=youtu.be

Answer the three case questions below:

1. YouTube by most standards is a phenomenal success. Discuss Youtube's history from inception to its impact today. Identify and examine YouTube's competitors. What opportunities are there for YouTube in the future beyond basic uploading of video content?

2. Provide a social media marketing scenario where you would incorporate video content as a promotional tool. Discuss the product service you would select and specifically how would you promote it in detail via identified video sharing sites. Be sure to incorporate suggestions from the articles, video, and textbook.

3. Many experts state that video is the future of content marketing. Do you agree with this statement? Why or Why not? What are the Pros and Cons of this type of (video) content? Again, be sure to include information from the supplemental materials provided to you for this case to support your answer.

Explanation / Answer

2. Provide a social media marketing scenario where you would incorporate video content as a promotional tool. Discuss the product service you would select and specifically how would you promote it in detail via identified video sharing sites. Be sure to incorporate suggestions from the articles, video, and textbook.

In social media marketing scenario we can incorporate video content in various ways to cover large number of people and areas like:-

In promotional video we can create creative video as providing free digital marketing tips and its content to share the skills and knowledge. We can create webinar form of video to give better understanding of video to give proper introduction of services and products.

In tutorial video we can give proper knowledge and information to colleges, teachers, students related to their education and subjects. We can also give live practical knowledge of using tools and techniques to make a proper procedure for better learnings.

In conference video can give better example of any output of process where it can show how people reacts in present situation and apply their thought and ideas to implement the knowledge to get the result.

Informative video where user give full and complete knowledge about project, process or any outcomes. Here user shows the whole step in procedural way to learn new and frequently without any help of others.

Animation things really helpful for all age group to learn in better manner with simulation model to practice or training in live mode.

For promote our video we can take various platforms to share like:

Factors of promoting video:-

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