From the personal selling perspective, there have been many changes in the role

Question

From the personal selling perspective, there have been many changes in the role of the salesperson over the past decade. One aspect that drives numerous changes is the development of various forms of social media and web-based portals. Complete a quick search and identify at least three different changes within the personal selling arena that have occurred because of either social media or web-based portals. Describe each and state the long-term impact on personal selling as a profession.

Include in your discussion post personal observations as well as concrete examples to support your views. Initial posts should be at least two paragraphs and include direct references to the readings and/or additional articles. Word choice and sentence structure should be suitable for professional level work, and all sources should have appropriate references and citations.

Explanation / Answer

Some references and citations:

http://blog.vistage.com/marketing/a-selling-revolution-how-the-internet-changed-personal-selling/

http://www.baylor.edu/business/kellercenter/news.php?action=story&story=126808

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-changing-face-of-marketing

Personal selling: It is Face-to-face selling in which a seller attempts to influence a buyer to make a purchase.

The major changes in the role of sales person over the past decade:

From the above changes, it is observed that a lot of changes in the personal selling profession are caused due to online marketing tools like social media and web-based portals. The following are the changes within the personal selling arena that have occurred because of either social media or web-based portals:

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