A challenge to BBD inc is a case study where a chinesse mining company is operat

Question

A challenge to BBD inc is a case study where a chinesse mining company is operating in Australia. The company just appointed a new Human Resources manager in the name of Jennifer. However there is sinophobia amongt the Australia community. There is a problem of communication between chinesse and Australian because of a gap of culture. Jennifer has mainly 3 challenges to overlook namely comoany branding and attracting human resources,corporate resources and employee selection.

Can you identify any relevant examples from the BBD inc case study of the extent to which corporate culture can make an attractive workplace ?

Explanation / Answer

Ans- BBD Inc which an Australian subsidiary of a Chinese company is in order to achieve competitive advantage, the company through HR policy has tried to identify efficiency and employees loyalty as a method os organizational success.

Corporate strategies involving examples towards efficiency and employees loyalty are :-

(i) To respect local culture and traditions.

(ii) Hiring well qualified staff.

(iii) Improving professionalism and training methods.

(iv) Providing competitive salary and incentives.

(v) Allowing HR department to work independently.

(vi) Allowing geocentric approach.

(vii) Friendly approach to tackle Sinophobia. Cross cultural training will help to reduce Sinophobia.

(viii) Conducting cross-cultural training of the employees.

(ix) BBD is using Jostle intranet for leadership communication and employee wellness. It creates connected and vibrant workplaces by engaging employees, enabling communication, and driving workplace culture.

(x) They are empowering employees through rewards and recognition.

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