Scenario: Imagine you are an entrepreneur launching a business planning (similar

Question

Scenario: Imagine you are an entrepreneur launching a business planning (similar to brainsoft software) to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

Describe your organization's mission, vision, and values.

Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.

Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success.

Discuss how the concepts help align the organization's values with your values.

Explain the reasoning leading to these conclusions. Select two of the following departments and explain marketing's role in coordinating their distinct functions:

Distribution Customer Service Advertising and Public Relations Research and Design Sales Operations or Manufacturing Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.

Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in. Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources.

Explanation / Answer

Mission of XYZ Software : Delivery of optimum excellence in creative designing and development prioritizing customer satisfaction

Vision of XYZ Software: Leading the global market providing software development solutions and web services.

Values: Integrity, People centric, Ensuring quality, Innovation , Thought Leadership.

Based on amalgamation and adhesion of each of the above mentioned tangents, focus is on the business objectives and also thereby alignment to the brand identity , Value and Ethics.

With the help of being client centric and concentrating over the need specific development, as an organization we ensure effective market gripping in terms of trust building and brand value creation.

The strategy remains as simple as being adaptive to market changes and enhancing innovation with time and technology. Diversified solutions to the global platform is where the market value gets exhibited and sustaining the same remains the business deliverable on a daily basis to avoid stagnancy.

Dynamic approach is one constant serving as the back bone of the business.

Summing the above together also helps me as an entrepreneur to polish my skills in order to become a significant contributor to the business in the shorter run and learning and developing the skills to run a high on ROI organization with satisfied employees and external clients I the longer run.

Different departments of the Business are entitled to survive significantly diverse genres while put to operating in different geography:

Manufacturing may vary being directly proportional to the requirements in the different parts of the world. In the third world countries, needs of software are still lying in the roots. The society is yet not fully functional and advanced in using the internet and applications. Thus the market study emphasize on less needs of high end softwares, whereas in other parts of the world, where the population is driven by technology ina day in day out basis,the need of solutions and more hybrid development is more.

Similarly, for customer Advertisement, it requires vivid market study of the customer respenses to the general advertisements and how much of attention is drawn basis the ads. There are parts of the world where in still reaching out to a television is beyond achievement . Thus marketing of product and publicizing varies with the nature of the customers worldwide and understanding the pulse of how to respond to a particular ad.

Moreover, socio economic and political hindrances are a part and parcel of running any show and scales upto being very turbulent in welcoming the new technologies or being totally upfront and accepting and thus the political system itself providing platforms of publicity.

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