Watch the video supplement to the case at link ( http://www.viddler.com/embed/79

Question

Watch the video supplement to the case at link ( http://www.viddler.com/embed/79975ec0/?f=1&autoplay=0&player=full&disablebranding=0 )

Respond to the following case question.

You have been asked to consult with the Best Buy marketing team. They are specifically looking for recommendations as to specific promotional activities you would recommend to encourage consumers who currently use independent installers to switch to Geek Squad. To aid you in formulating your recommendations, you should consider past and present consumer purchasing patterns; conduct an environmental scan for Geek Squad using each of the five environmental forces (social, economic, technological, competitive, and regulatory); and identify key trends likely to influence Geek Squad in the near future.

Please if attach any sources when you are using them.

Thanks

Explanation / Answer

To be in the competitive market Geek Squad is necessary to maintain different important factors of marketing so that the correct approach can be made for maintaining the marketing strategies in the organization. The product selling and earning of maximum profit leads to many factors, the factors of better promotion of products are given below:

Social factors: For the better promotion, marketing is one of the most important factors that are highly essential to be considered for better selling of the product. Like the correct channel has to be maintained while doing marketing. One of the best channels is the social media which is necessary to be maintained for the correct showcase for marketing so to grab the attention of the consumers and to get their opinions for further implementations of the product.

Economic factors: This factor is very important to be considered as it leads to the expense on the right track and simultaneously to get the profit in return. The budget and placing of the product as per the demographics and Geography are very necessary to b formulated in the organization's process.

Technological factors: The latest technology of showcasing or branding of the products is very necessary as it will highlight the key features of the product. Technology can be official app or website or social media which are used to showcase the company product to the consumers. In various modes, like as graphical method, infographics and other various techniques to be used to grab the customers.

Competitive factors: To avoid this factor strategy and target audience are necessary to be formulated correctly so that no negative aspect or failure can be left behind.

Regulatory factors: It is all about the proper supply of goods and services from the supply end to the organization it is necessary to be well maintained with a seamless flow and the organization should deal with the quality standard of the product to avoid any future issue.

In the near future as the company sells the electronics goods so tend is very high as the demand of the electronics goods is increasing day by day, it may be any sorts of electronics product but demand will be same but the category will be different as per the need of the consumer.

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