Briefly explain these questions below. A. Marketing channels VS Changes in techn

Question

Briefly explain these questions below. A. Marketing channels VS Changes in technology (online marketing) B. Vertical marketing system (VMS) VS Conventional marketing system C. Levels of service that retailers can offer

Briefly explain these questions below. A. Marketing channels VS Changes in technology (online marketing) B. Vertical marketing system (VMS) VS Conventional marketing system C. Levels of service that retailers can offer

A. Marketing channels VS Changes in technology (online marketing) B. Vertical marketing system (VMS) VS Conventional marketing system C. Levels of service that retailers can offer

Explanation / Answer

Hi,

Thanks for the question.

Answer 1)

marketing is something that connects you with your customers. It is the art of communicating and delivering the product that is being required by the customers.

The strategies define general approaches you will take to meet your objective. To be most effective, marketing strategies should be integrated into marketing plan (which in turn should be part of the business plan). By integrating strategies into overall company plans, better business objectives can be achieved.

Marketing strategies are the result of a meticulous market analysis. Company appointed medical representative who perform this job by means of a visual aid does the detailing of product to the doctors. Visual aid is a printed material, which visualizes the USP's (Unique selling point of the product) and important aspects of the product.

I came across one of the companies that is making innovative solutions in the robotics division. The company is "The Hi-Tech Robotic Systemz Ltd." from India.

They started with the idea of making all different kind of driverless vehicles and enabling smart lives with the robots. Initially, their robots were for the defence purpose like the mobile robotic platforms with manipulator arms, automated bomb diffusal platforms, surveillance robots, motion platforms etc.

But later using the same technology, they entered into the world of industrial robots where they are currently making the robots to transfer the material from one location to another. Also, they have the solutions which replace the conventional conveyors and the complete assembly of the vehicles is happening on the robot itself.

The most innovative solution for them is the Novus Drive - Driverless shuttle. They claim that they have already developed a kit which can be mounted to any vehicle and it can run autonomous. You must have heard about the Google Car; it is much similar to that except it is a kit and can make any car or vehicle unmanned. They have already started selling this car/shuttle to Indian Army to save the human lives and also to close campuses for the driverless experience.

Recently, a path breaking product was launched by the company. Much like the Novus Drive, they launched a kit which can convert any forklift in the industry into the autonomous vehicle. They have already installed some machines of such type to the industrial space of India.

The most important aspect of their marketing techniques is that rather than focusing upon the products that they were selling, they sell the technology and the value add that they do with their products to your existing processes. Also, they present themselves as the consultants and the thought leaders rather than the sales person of the company. They generally talk about these characteristics:

We learn that we should focus upon how we make the world better rather than bragging about why our product is good. Sure, that will also come at a later part. Also, we should use all possible marketing channels.

Social media now a days plays an important role in company's success. This becomes a go-to strategy for every company to market their product. Company can use various methods to increase the traffic and sales for their company. There are various techniques with which you can increase the sales through social media:

Apart from these social media, company can do SEO, SEM, Google Adwords, Google Display Networks etc to increase the traffic to their website.

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