Scenario: SmoothCity is a beverage company that sells its drinks through kiosks

Question

Scenario:

SmoothCity is a beverage company that sells its drinks through kiosks in only the largest cities in the U.S. The company’s current mission is to provide healthy, affordable beverages to people of all ages. They pride themselves on providing beverages that are healthy and fresh, but also provide low-sugar options. Currently they are considering expansion into other countries, beginning in the cities of London, England; Paris, France; and Dubai, United Arab Emirates. They realize the first step is to do an analysis of the external marketing environment.

Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological/communications, political/legal, competitive opportunities or threats. In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to the SmoothCity organization’s possible expansion into London, Paris, and Dubai by doing some research on the Internet. You will determine the best means to enter the country markets involved based on your analysis.

Adapt the table below to begin your analysis of London, Paris, and Dubai, after taking the Market Commonalities tutorial in the Learning Activity area. Include a minimum of 2 data points for each factor for each city.

Examines the external opportunities and threat factors regarding possible expansion into London, Paris, and Dubai noting at least 2 data points for each factor for each city as seen below:

1. Each of the below areas should be analyzed for each country. 2 examples for Opportunities and Threats should be provided. Please provide references to support each. I provided 1 example below:

Socio-cultural

Opportunity

Threats

London

London citizens are accustomed to use more, especially for products that are out of their area, making it a good place for a company like SmoothCity to enter it (Milner, 2016).

.

Paris

Dubai

Economic

Opportunity

Threats

London

Paris

Dubai

Political

Opportunity

Threats

London

Paris

Dubai

Legal

Opportunity

Threats

London

Paris

Dubai

Technological

Opportunity

Threats

London

Paris

Dubai

Competitive

Opportunity

Threats

London

Paris

Dubai

Demographic

Opportunity

Threats

London

Paris

Dubai

Resources:

The International Database of the U.S. Census
http://www.census.gov/population/international/data/idb/informationGateway.php

The World Factbook at the CIA website:
https://www.cia.gov/library/publications/the-world-factbook/

The U.S International Trade Administration website:
http://trade.gov/

U.S. Department of Commerce:
http://www.commerce.gov

U. S. Small Business Administration – Scroll all the way down the page to: “Featured Tool: Start Analysis: See how your business stacks up to the competition.”
https://www.sba.gov/tools/sba-learning-center/search/training

Search using your browser for the terms of your search such as “product brand loyalty statistics,” etc.

Please read the scenario in which company wants to expand his business in Dubai , Paris and London and wants to look for the threats and oppourtunities. Please provide two points for each threat and oppourtunity in the table given above and Answer this questions ASAP and please provide reference for the question 1.

Thanks

Socio-cultural

Opportunity

Threats

London

London citizens are accustomed to use more, especially for products that are out of their area, making it a good place for a company like SmoothCity to enter it (Milner, 2016).

.

Paris

Dubai

Explanation / Answer

London:

                             Source - Euromonitor International Macro Model

new launches from Red Bull, Monster and Rockstar – many with a focus on the low/reduced calorie end of the market. Zero calorie energy drinks (including Rockstar) and natural, low-calorie independent brands were top performers this year.

Dubai:

Source: Euromonitor International from national statistics/OECD/IMF

Paris:

The French economy should see a modest improvement in 2017 and 2018. Real GDP will increase by 1.7% in 2017 after growth of 1.2% in 2016. An increase in business and private investment – supported by greater business confidence as well as labour and tax reforms

Flat (or in some cases declining) income growth in Western Europe and North America is constraining the ability of consumers to trade up to premium beverage options.

Payroll taxes – which are among the highest in the world – are being scaled back if firms agree to hire and invest.

A reinvigorated programme of fiscal consolidation will be a drag. Paris plans to cut spending by about 3% of GDP and increase taxation slightly.

Population has been slowly but steadily growing at the same time as French society ages

Sources:

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