Scenario: Imagine that you are a new sales manager for a Marriott hotel in a mid

Question

Scenario: Imagine that you are a new sales manager for a Marriott hotel in a mid-town location. Your hotel is located in the parking lot of a large shopping mall. There are 247 rooms, 4 suites and 20 floors. Additionally, there is over 9,000 square feet of meeting space. The hotel provides full service catering. The hotel has been recently renovated with special attention given to the lobby of the hotel. The city has a convention center in the historic district which is located approximately 8 miles away. As a new sales manager you have been assigned to the SMERF market (Social, Military, Educational, Religious and Fraternal Market). Your location is perfect for weddings and family reunions. Your goal has been set to increase wedding/family reunion revenue by at least 10% over the previous year.

What strategies would you use to identify leads in these areas?

What research methods should you use to better understand the weddings and family reunion markets in your location (city)? And why?

In your opinion, which positioning options would be most valued by wedding and family reunion groups? And why?

Explanation / Answer

Marketing research can be defined as a process of organising and documenting the specific information for the market from the perspective of the customer or the market. Marketing research involves specific compilation of information through surveys, focus groups, financial Times as well as the computational statistics which are later can be divided into the relevant categories.

Research provide extensive support to the overall structure of the specific task given to any team or individual. By having a specific research on something you directly increase your understanding of the specific subject in which the research is going on. Research also enhances the ability of understanding the situation as well as different aspect of the job or task which directly provides a support to the overall structure of the specific given job. Research process empirical aspects as well as logical and cyclical aspects too. Research has been extensively used for analysing as well as creating critical judgements for the specific task by applying the method in research methods replicability can also be done with the help of the research.

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Copyright law is very widely being used in today's situation. It is basically used for protecting the artwork and authorship related to art. Copyright laws provide extensive support to the overall safety from the infringement of the original content as well as it also provides protection to the copywriter's assets in a positive manner with which nobody else can replicate or do business with the same content that originally is created by the copywriter.

Copyright law has original work of authorship which is related to books, articles,songs, photographs and other works. Where patent are basically made for inventions such as processes as well as manufacturers of the composition of matters are the improvements. Trademark can be done on any phrase, symbol or design that specifically identifies and distinguish a company or the source of goods as a party from one to another.
For the copyright law it is required that the work should be original and fixed in a tangible medium but in patent invention should be new are useful as well as non obvious. For The trademark law, icon or are which is used for distinguishing the organisation from others should be unique and create a separate identity of the specific brand.

Patents provide protection for 20 years where copyright provides protection for the author's life and 70 years in extension. Trademark law provides protection as long as the specific trademark is in use by the commerce company.

Marketing research can be defined as a process of organising and documenting the specific information for the market from the perspective of the customer or the market. Marketing research involves specific compilation of information through surveys, focus groups, financial Times as well as the computational statistics which are later can be divided into the relevant categories.

Research provide extensive support to the overall structure of the specific task given to any team or individual. By having a specific research on something you directly increase your understanding of the specific subject in which the research is going on. Research also enhances the ability of understanding the situation as well as different aspect of the job or task which directly provides a support to the overall structure of the specific given job. Research process empirical aspects as well as logical and cyclical aspects too. Research has been extensively used for analysing as well as creating critical judgements for the specific task by applying the method in research methods replicability can also be done with the help of the research.

Some basic characteristics of research are as follows

Logical

Research and it's event are based on the logical procedures as well as principles of the expert. This is specific principle and procedures are extremely logical. Hansi can see that being logical is a factor of a research.

Cyclical

Research is always done on a problem and when the problem is sorted out the research finishes with the problem undefined research provides extensive support to the overall problem solving capabilities of an organisation or individual.

Analytical

Research provide enhance analysis over any specific given task and also provide different aspects of the case study while maintaining a standard of analysis and being analytical towards different conditions.

This is personal factors play an important role in research as well as analysis of the specific subject. In my request process analytical she is one of the most important part as I want to analyse this present situation for using it in my research paper. By having an ability to analyse and emphasize the specific situation one can easily increase its level of efficiency as well as productivity towards the specific given task. These specific factor for helping me to grow more efficient in terms of application of these factors.

Primary data can be defined as a first hand data which is gathered by the research of the company itself. It is the real time data in which the process is very involved. It could be carried out with the help of the surveys, observations as well as experiment and questionnaires. This is an expensive method and type of data which is always a specific to the researcher's need.
Finest example is the data survey conducted by a company for getting information on their current products.

Secondary data can be defined as a data which is already collected for the specific company and does not have real time involvement. This type of process is quick and easy and could be collected from the government Publications, website as well as other general articles and internal records at etc. Is an economical method of research and collection time is relative Lee very short as compared to the primary data research. This type of research may not be designed according to the need of the research. This data is available in refined form and overall accuracy and reliability is less as compared to the primary data.
Example for secondary data can be described as a journal related to the topic with which some specific information can be obtained from the whole article.

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