MY PROGRESS-31% With the research problem defined, researchers must decide on th
ID: 391059 • Letter: M
Question
MY PROGRESS-31% With the research problem defined, researchers must decide on the type of research they wil pursue to generate the data they need. The three types of research (also called objectives) are exploratory, descriptive, and causal. Drag and drop the problem description into the type of research that would most likely be used to generate the appropriate data. When you've classified all the descriptions, click Submit Exploratory Descriptive Causal Thirsty athletes: Greg needs to understand how the consumption of sports drinks varies by geographical region. Hypotheses help Joes research problem is still not clearly defined, and he needs to generate some hypotheses for his research. High heels: Sophia wants to know if she can increase the sales of shoes in her boutique by moving the display from the back of the store to next to the registers Yoga love: Gema wants to open a yoga studio in her hometown, but first she wants to understand how her hometown's residents feel about practicing yoga. Price hike: Wei wants to understand what would happen to his sales if he increased the cost of his app from $0.99 to $1.99. Distinctive coffee: Sierra wants to expand her menu by offering speciaity coffees and needs to come up with ideas for creative flavors.Explanation / Answer
Exploratory research – Major emphasis is on gaining ideas and insights.
Descriptive – Emphasis on determining the frequency with which something occurs, or the covariance between two variables.
Causal – Emphasis on determining cause-and-effect relationships.
Example
Description
Research type
Thirsty athletics
Greg wants to describe the consumption rate depending on the geographical location
Descriptive
Hypothesis Help
Joe is required to form a hypothesis, thus research emphasis is on gain insights and ideas
Exploratory
High heels
The relationship between increase in sales and location of display has to be researched
Causal
Yoga love
Gema wants to understand the views of residents about practicing yoga, she is looking for insights regarding yoga
Exploratory
Price hike
Wel wants to know the cause of increasing price on his sales
Causal
Distinctive coffee
Sierra wants to research with ideas for creative flavors
Exploratory
Example
Description
Research type
Thirsty athletics
Greg wants to describe the consumption rate depending on the geographical location
Descriptive
Hypothesis Help
Joe is required to form a hypothesis, thus research emphasis is on gain insights and ideas
Exploratory
High heels
The relationship between increase in sales and location of display has to be researched
Causal
Yoga love
Gema wants to understand the views of residents about practicing yoga, she is looking for insights regarding yoga
Exploratory
Price hike
Wel wants to know the cause of increasing price on his sales
Causal
Distinctive coffee
Sierra wants to research with ideas for creative flavors
Exploratory
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