MY PROGRESS-096 Scenario As the Marketing Manager at Gerlach Publishing, a compa
ID: 396482 • Letter: M
Question
MY PROGRESS-096 Scenario As the Marketing Manager at Gerlach Publishing, a company that exclusively publishes textbooks for Colorado public schools, you are responsible for researching and monitoring the company's macroenvironment and proposing necessary changes in its marketing strategy. Your key responsibilities include identifying which changes in the macroenvironment will affect Gerlach's business the most, estimating what the likely effects of the macroenvironmental changes will be, and suggesting how Gerlach should respond to these changes in the past, the macroenvironment for Gerlach has been fäirly stable. However. information you've received from your research team shows that this is starting to change. The first three reports deal with long-term changes in the macroenvironment. Review the reports before youExplanation / Answer
Would it is the cost of paper as according to the change in macroeconomics. Company has to be electronic friendly which would increase its overall efficiency as well as productivity by providing environment friendly approaches for producing digital content. Creating products for the English language learner market as well as to create marketing for homeschooling programs would also be very beneficial for the company for operating in such environment. Business would be heard by proposed measure and influence of the political environment would be relatively very high on the organisation due to the changing policies. Spending School boards extra money on Geralch science program for emphasising the education technology in presentations to the school would would also be one of the most appropriate changing technological advancement that could be proven to be very beneficial.
P.S. - please provide the case for explanatory response.
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