MY PROGRESS-6% Decision Point: Choosing Your Mission Statement Although an estab

Question

MY PROGRESS-6% Decision Point: Choosing Your Mission Statement Although an established brand, YelloW has never developed a mission statement. Your first task is to recommend a mission statement to Yellow. Your creative team at Strategic Solutions has come up with three mission statement alternatives. Choose the most appropriate mission statement from the choices below and click Submit. We strive to be the best electronics manufacturer and produce our products in the most sustainable way We are in the business of selling high quality CD players, smartphones, laptops, and activity wristbands. We are driven by spanning technological boundaries. We empower consumers to lead healthy connected, and entertained lives

Explanation / Answer

I will suggest 3rd statement i;e. We are driven by spanning technologies boundaries. We empower consumers to lead healthy, connected , and entertained lives.Because of the following reasons

1. The Mission statement should talk about present leading of it's future.

2. It should not be narrow minded

3. It should not be to make profit

4. It should be precise, clear, feasilble, distinctive,and motivating.

and the last thing is presentation.

Even though the 1st statement satisfies all the first 4 conditions, it is not presented properly.

For example : The mission statement of Film or camera making company may be of two types.

1. We produce Electronic goods (Camera and Film) in amost sustainable manner to become leader in the market.

2. We help people to preserve beautiful memories.

In this example many people will attract to "We help people to preserve beautiful memories" statement.

Example 2: Mission statement of Oil companies may be of two types.

1. We provide various types of safe and cost effective energy.

2. We produce Oil and Gasoline products in a cost effective manner.

in this example you wil definitely select 1st statement because it attracts many people.

So will drafting Mission statement we should take of presentation also ( including the above stated points)

Thats why it is better to select 3rd statement.

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