Promotion has been the target of considerable criti- cism. What specific types o
ID: 390056 • Letter: P
Question
Promotion has been the target of considerable criti- cism. What specific types of promotion are probably the object of this criticism? Give a particular example that illustrates your thinking. (William)William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
Promotion has been the target of considerable criti- cism. What specific types of promotion are probably the object of this criticism? Give a particular example that illustrates your thinking. (William)
William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
Promotion has been the target of considerable criti- cism. What specific types of promotion are probably the object of this criticism? Give a particular example that illustrates your thinking. (William)
William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
Explanation / Answer
when a firm or producer is promoting their products and brands, most of the times they provide some unrelevant and fake information. The audiance do not wish to watch those kind of ads, but the promoters regularly follow those. For example, recently I watched an advertisement related to Cement producer, the ad shows a girl (model) walking out from sea water with bikini (swim suit) with a caption the strongest cement to all your consutructions. I did not get any meaning in the ad. And there are many advertisements, particularly about children proudcts to chacolates and drinks, some kind of magics or wonders will happen if they consume the product. all this is waste of resource, time and money.
Unrelevant and fake information should not provide in promotions- is the main content of the concept. And william criticised those kinds of advertisements, and promoters too. An advertisement must be straight, simple, connect to the audiance and they must catch the theme of ad.
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