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1.Compare the business models and core competencies of Google, Apple, and Facebo

ID: 385503 • Letter: 1

Question

1.Compare the business models and core competencies of Google, Apple, and Facebook.
2. Why is mobile computing so important to these three firm? Evaluate the mobile strategies of each firm.
3. What is the significance of search to the success or failure of mobile computing? How have Apple and Facebook attempted to compete with Google? Will their strategies succeed?
1.Compare the business models and core competencies of Google, Apple, and Facebook.
2. Why is mobile computing so important to these three firm? Evaluate the mobile strategies of each firm.
3. What is the significance of search to the success or failure of mobile computing? How have Apple and Facebook attempted to compete with Google? Will their strategies succeed?

2. Why is mobile computing so important to these three firm? Evaluate the mobile strategies of each firm.
3. What is the significance of search to the success or failure of mobile computing? How have Apple and Facebook attempted to compete with Google? Will their strategies succeed?

Explanation / Answer

1 a. Google: It provides the most poplular search engine. its vore competency is innovation. They have developed variety of end products for the users. Their business model is based on advertising. It provides free internet services to users and collects user data which is utilized for target advertising as part of marketing promotions of many comapnies.

b. Apple: Its core competency is the unique innovative designs and the product differentition backed by very strong marketing. Its business model is designing innovative devices from scratch which stands out clearly in market and customers love to showoff if they own an apple product. Apple is also succesful because it has been able to maintain customer loyalty.

c. Facebook: Its core competency is use of social media, helping people in getting connected to each other and becoming more social and open by providing free products and services. Their business model is also about providing free services to people and then suggesting them people that can be added or marketing promotions like showing paid apps which they can buy and use , shopping sites where they can buy things etc.

2. Google , Apple and Facebook have mobile devices competent platforms and products as mobile devices are the main products to browse internet, do shopping, navigating etc these days. Apple has the iOS which is a closed platform but is integrated with lots of applications. For e.g you can utilise apple wallet to store all kind of your tickets. Google created open source OS Android which is free and largely dominates the mobile devices which is very simple to use and compatible with various kind of mobile devices with a vast range from cheap to costly hence suits all type of users affordability. Facebook got rights to put international ads on the site. It provides checkin option wherever you go and asks to review places online.

3. Mobile applications are the basis of existence for mobile IT companies. Mobile computing's success is majorly dependent on the mobile apps and the app store. Apple's large part of revenue is build through the paid apps. Google makes money by embedding ads in the apps and it has the major share of advertisement. Apple is already leading in mobile computing area from long time. Apple and Facebook have competed with google by leading in applications.