Think of yourself as the Director of International Marketing for a major United

Question

Think of yourself as the Director of International Marketing for a major United States company. (Please pick the company of your choice.) You’ve had great success in taking the company’s leading product and promoting it to two very different or contrasting international cultures. The company president would like you to give a presentation to enlighten the other international marketing directors about the difference(s) in culture there can be with international marketing. Give a brief history of the product, the marketing research that went into each culture, how the product was modified or appearance altered from the U.S. appearance, and the success of the product today in each of those two different cultures.

Explanation / Answer

The company chosen for the analysis : Proctar and Gamble (P&G)

The company is a leading Fastmkvkng consumer Goods company (FMCG) who majorly. Focus on consumer Goods for all class of people .The company has global presence in developed, developing, under developed countries and they promote their products across various culture by realising the customer requirement..

In areas like US like developed nation the company attract customers through their own high end products and brand In such example is their Gillete razor. In Us they have wide variant of their products for Gillete brand they mostly promote categories such as fusion which provide more features , at the same time in certain under developed countries they promote much economi variants of that like replaceable razors. RIn and Tide their detergent brand also has the same unique differentiation across their brand based on different countries. For women and baby care products company has their own strategic view that they understand cointrywise culture and importance. In regions like Africa where they require Kore attention on women's care and hygeine they have promoted their products at subsidised rate and have tieup with many govt programs by provit free products as their CSR activities

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