Search the Internet for products that are similar to those sold by Salty Pawz. G
ID: 379326 • Letter: S
Question
Search the Internet for products that are similar to those sold by Salty Pawz. Google terms like gourmet dog treats, healthy dog biscuits, or gourmet pet treats.
Select a product that has a Web site associated with it to get sufficient information about the product for your posting. Put yourself in Wanda’s place as though she were researching the competition.
Evaluate the product you select based on the four Ps of marketing. How is the company using each of the four Ps to market their line of dog treats?
In your initial post you should include the following:
Name of the product, name of the company, and the URL for the Web site
How the company is using EACH of the four Ps to market their line of gourmet dog treats
What, if anything, can Wanda learn from your research that she can apply to Salty Pawz?
Explanation / Answer
Product Name(s): Truffle, Pup Tarts, Pizza Biscuit, etc
Company Name: Woofables
Website: www.woofablesbakery.com
4Ps of Marketing as applicable to Woofables:
The 4 Ps of marketing are Product, Price, Place and Promotion. Let us explore these 4Ps used by Woofables to establish its business:
Product: The have diversified into a number of product lines in the gourmet dog-food market. They have tried to include elements of healthy eating along with taste in each of their products. The product categories of Woofables include gift baskets, fall specialties, winter specialties, summer specialties etc alongside everyday bulk biscults. The products are customisable based on the needs and taste of the pet and pet-owner.
Price: All items are available at affordable prices and are usually purchased in bulk by boutique pet shops across the United States. Orders are received online.
Place: The bakery operates from Coralville, Iowa. All products are shipped to individual receipients (pet-owners) or pet-shops using local delivery channels.
Promotion: The company uses people's access to the internet exclusively for its promotions. They have even come up with a feature called kennel club where dog-owners can enlist their pets and help build a community of enthusiastic gourmet dog-food enthusiasts. Special discounts and campaigns are taken up to promote interest about the product lines. A wholesale ordering system is also in place and can be accessed just by filling in an easy online application form that is available on their website.
Wanda's possible learning:
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.