5 reasons as to why green packaging of caca cola was launched are: Please this a

Question

5 reasons as to why green packaging of caca cola was launched are: Please this answers was given by Chegg.com,can you elaborate/explain more on each of the points given. Give more explanation to expand the answers. Thanks

1. The objective was to introduce a drink in the market which is low on fat so that health conscious people have the option of choosing a healthier drink.
2. Plant sweetener Stevia was to be introduced through the launch of this new coke.
3. As it is mentioned that sales in America for cold drinks have fallen to a f=great extent then it might be the reason that to boost sales this new drink was introduced in the market.
4. People are more inclined towards functional; drinks and coca cola wanted to break into that arena so as to ensure that better sales are achieved and rivals like Pepsi do not have that competitive advantage.
5. The company has lost that shine and we have to acknowledge this fact and to regain that market position coca cola is trying all sorts of things and introducing the new green packaging of coca cola is one of the attempts to achieve the same.

Explanation / Answer

All the 5 points are valid points: more explanations are given below:

Due to the rise of functional drinks and people becoming more health conscious cocacola had to innovate and find new products which would sell more easily in the market and the people would like it. Since people were becoming more health conscious, cocacola thought of producing something that would provide the same old taste of cocacola but also be little more healthy, to be precise 35% more healthy.

It wanted to make its main cocacola Brand, become powerful again. Since the main sales were happening in the other countries and US sales were dropping. Mainly sales were happening from other cocacola products. To make the the main brand more powerful cocacola innovated the green Brand with 35% less sugar, a healthier category for its customers.

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