446 PART 3 MANAGING OPERATIONS and approve; to facilitators OM in Action A Rose

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446 PART 3 MANAGING OPERATIONS and approve; to facilitators OM in Action A Rose Is a Rose, but only if It Is Fresh who provide clearance and labeling; to wholesalers who Supply chains for food and flowers must be fast, and they must be good. distribute; to retailers who When the food supply chain has a problem, the best that can happen is the arrange and sell; and finally customer does not get fed on time; the worst that happens is the customer to the customer. Each and gets food poisoning and dies. In the floral industry, the timing and tempera- ture are also critical. Indeed, flowers are the most perishable agricultural every minute the product is item—even more so than fish. Flowers not only need to move fast, but they deteriorating. The time and must also be kept cool, at a constant temperature of 33 to 37 degrees. And they must be provided preservative-treated water while in transit. Roses are especially delicate, fragile, and perishable. to Out cien expes temperature sensitivity of per- ishables like roses requires sophistication and refined standards in the sumo) chain. Success yields quality and low losses. After all, when it's Valentine's Day, what good is a shipment of roses that arrives wilted or late? This is a difficult supply chain; only an excellent one will get the job done. Sources: NPR (Feb. 13, 2015); Supply Chain 24/7 (Feb. 13, 2014); and The Star-Ledger (Feb. 6, 2011). Eighty percent of the roses sold in the U.S. market arrive by air from rural Colombia and Ecuador. Roses move through this supply chain via an intricate but fast transportation network. This network stretches from growers who caut, grade, bundle, pack, and ship; to importers who make the deal; to the U.S. Department of Agriculture personnel who quarantine and inspect for insects, diseases, and parasites; to U.S. Customs agents who inspect factos Having a cost or rapid response demand different things from a supply chain than a strate tiation. For instance, a low-cost strategy, as Table 11.2 indicates, requires supP based primarily on cost. Such suppliers should have the ability to design low- meet the functional requirements, minimize inventory, and drive you want roses that are fresh, build a supply chain that focuses on respo Action box “A Rose Is a Rose, but Only If It Is Fresh”). Firms must achieve integration of strategy up and down the sup expect that strategy to be different for different un through their life la strategy of ditfie Ires suppliers be seker Ign low-cost products mize inventory, and drive down lead time 21 response (see the Many With the m. "request f Strategy who and play di). And then down the supply chain. And to change as pro Probus 6

Explanation / Answer

Ans: A very critical factor of supply chain is being prompt and fast especially when it comes to food and flower. Imagine you order a bouquet of flowers and it arrives at your door step being dried and smelly? Similarly food. Supply chian of food has to be fast. In fact delay in fresh food during any point in supply chain can make the food rotten and also for end users or consumers can create health hazzards.

In terms of rose, it has to be kept in certain temperature of 33 to 37 degrees. Not just that roses also need special treatments during the supply chain process. Its utmost importance to remember that each and every minute the product is detiorating. Hence time and sensitivity of highly perishable item like rose needs is high.

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