Why do you think the popularity of wine production grew at the levels it did in
ID: 362994 • Letter: W
Question
Why do you think the popularity of wine production grew at the levels it did in the United States?
How did market share allow E. & J. Gallo Winery to become one of the largest producers of wine in the U.S.? How are their wine sales internationally?
Are “low-end fortified wines” as popular today as they were in the early to mid-nineties?
As a major producer of low end wines, does E. & J. Gallo Winery need to consider social and ethical issues associated to their product and how they manage their marketing efforts?
Explanation / Answer
Answer: 1
There are a lot of reasons that grew the popularity of wine production. These are listed as below:
Answer: 2
E. & J. Gallo Winery is the biggest winemaker in the world. It produces approximately 900 million bottles per year. Along with this, Gallo makes one in every three bottles of wine made in the U.S. Its share of the U.S. wine market with volume is almost 20%. Furthermore, in 2009, the sales of E & J Gallo Wineries were $2.0 billion. In addition to this, E. & J. Gallo has been the largest U.S. winery for most of the past 75 years and produced an estimated 62 million cases in 2006. That was high production in comparison to its competitors. For example, Constellation Brands produced about 57 million cases and the Wine Group created approximately 42 million cases. Hence, the productivity, as well as sales of Gallo, is very high at the global level.
Answer: 3
Yes, “low-end fortified wines” are as popular today as they were in the early to mid-nineties. The low cost and high test of these wines are the major reason for the popularity.
Answer: 4
Yes, E. & J. Gallo Winery needs to consider social and ethical issues associated with their product. The main reason for this consideration is that E. & J. Gallo would be able to fulfil its responsibility to the society. Along with this, to manage its marketing efforts, E. & J. Gallo adopts as well as implements digital marketing strategy and latest technologies in an effective and a more comprehensive manner.
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