a company\'s first ald TurCi to employ is beginning its quest for competitive ad

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a company's first ald TurCi to employ is beginning its quest for competitive advantage. wha The Five Generic Competitive Strategies A company's competitive strategy deals exclusively with the specifics of manage- ese ment's game plan for competing successfully-its specific efforts to please customers, strengthen its market position, counter the maneuvers of rivals, respond to shifting tve market conditions, and achieve a particular competitive advantage. The chances are mote that any two companies-even companies in the same industry-will employ competitive strategies that are exactly alike. However, when one strips away the details to get at the real substance, the two biggest factors that distinguish one competitive strategy from another boil down to (1) whether a company's market target is broad or narrow, and (2) whether the company is pursuing a competitive advantage linked to lower costs or differen- tiation. These two factors give rise to the five competi- of the es er ers. EPT strategy concerns the specifics s game plan for competing suc- uring a competitive advantagee marketplace tive strategy options shown in Figure 5.1. FIGURE 5.1 The Five Generic Competitive Strategies Presence in a Broad Range of Market Segments Overall Low-Cost Provider Strategy Broad Differentiation Strategy Best-Cost Provider Strategy E Presence in a Limited Number of Market Segments Focused Low-Cost Strategy Focused Differentiation Strategy Value Creation Keyed Value Creation Keyed to Differentiating Features to Lower Cost Type of Competitive Advantage Pursued Source: This is an author-expanded version of a three-strategy classification discussed in Michael E. Porter, Competitive Strategy (New York: Free Press, 1980), pp. 35-40.

Explanation / Answer

Mayo clinic is one of the best available Healthcare facilities. If anybody thinks about equality of the Healthcare networks then the Mayo clinic is on the top. By setting up their own standards and constantly maintaining the core value of the organisation Mayo clinic has built its own identity by providing exceptional customer care service and extreme commitment to go service being provided to the patients. By having an idea of meeting the needs of the patient, mayo clinic health develop and Intensive Care organisation structure which is extremely good. Always putting the patient on the front side and being dedicated to the organisation's goals.

By making decisions which are totally patient oriented and does not really relate to the pacific Business structure is the key factor. By creating very large integrated Healthcare service to the patients, mayo clinic has been very successful in maintaining its brand image and to create the core value of understanding the needs of the patients as well as provision of the specific services and grid environment. By implementing morals and ethics at a strong structure and being able to communicate that specific getting into whole organisation is an essential part of the core values of mayo clinic which is very beneficial in maintaining industry standards.

Customer is the most important part of the success of Mayo clinic. Exceptional customer care directly in hands in the overall mouth to mouth publicity as better environment directly enhances the overall experience and provide extensive support to the overall structure of the organisation. In this specific situation customer becomes the main point of service. If the customer service excellence in the overall service provision would create a better effect on the customer and customer would definitely promote the organisation by telling it to other people as well.

For maintaining a strong brand, mayo clinic should stick to their commitment to and provision of the services. By implementing different strategies to support this commitment and provision of the services to the customers it essential for Mayo clinic to maintain a brand image in future. Excellent online presence as well as intensive Customer Care Unit and environment maintenance is essential for Mayo clinic to retain this a specific image how to improve the customer experience.

All in all we can say that Mayo clinic follows the differentiation strategy by creating out of the box experience for the patients as well as for other people who are visiting the facility. By keeping the customer at the top of everything mayo clinic has differentiated itself from its competitors as a quality service provider which has increased its overall position in the specific segment.

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