Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d

Question

Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d) toaster, (e) iPhone and ( f ) adopting a pet from a shelter. 1) How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? Justify your answers. 2) What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)? 3) What are the norms of the social groups of which you are a member concerning the product or activity? Describe the norms involved and the sanctions for not conforming. 4) Could Asch-type situation be used to sell the product or activity? Please answer it in 1000 words.

Explanation / Answer

1)

Shoes:

Reference groups

Friends or colleagues from school/ college/ workplace

Parents/ Family

barbecue grill:

Reference groups

Friends or colleagues from school/ college/ workplace

Parents/ Family/ Relatives

Couple

Car:

Reference groups

Very close and long term Friends or colleagues from college/ workplace

Parents/ Family

Couple

Toaster:

Reference groups

                                Family

I Phone:

Reference groups

Very close and long term Friends or colleagues from college/ workplace

Parents/ Family

Couple

adopting a pet from a shelter

Reference groups

Very close and long term Friends or colleagues from college/ workplace

Parents/ Family

Couple

Influence comes on buying on all above products depending on different parameters like:

2)

Reference groups: Friends that has same liking for a sports shoe or casual shoe, who like the same brands as I like- example Nike and Puma

Those close friends, with whom I would like to, spend weekends with common likeliness of favourite barbecue grill cuisines

For buying pet, I will take my closest or best friend, who understands my choices and likings and or who probably also has better knowledge which breed of pet/ choice of pet is better or from where to buy good quality and hygienic pet

Norms involved could be cultural/ traditional:

Whether to buy a pet and keep in house or not to do so?

Whether one is vegetarian or non vegetarian and he/ she prefers to go in either peoples’ company to the barbecue cuisine?

Whether a family type car is preferred or sports car only for 2?

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