Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d

Question

Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d) toaster, (e) iPhone and ( f ) adopting a pet from a shelter. 1) How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? Justify your answers. 2) What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)? 3) What are the norms of the social groups of which you are a member concerning the product or activity? Describe the norms involved and the sanctions for not conforming. 4) Could Asch-type situation be used to sell the product or activity? Please answer it in 1000 words.

Explanation / Answer

Marketing strategies are often confused with marketing plans. Because they do feed off one another, it is not unusual to find the marketing strategy and the marketing plan baked together into a single document. Although the transition between the two is blurry, a marketing strategy covers the big picture of what the business offers - the value proposition and related brand messaging. The marketing plan is how the business will get across those key message - the platforms, the creative, the timing, and so on. The marketing strategy may also be absorbed upwards into the corporate value statements and other strategy documents.

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