1) which of the following lesson can be learned from southwest airline? ( select
ID: 348801 • Letter: 1
Question
1) which of the following lesson can be learned from southwest airline? ( select all that apply)
A) even if a business decision does not align in principle with the strategy which made it successful, it may be a good idea once you perform a quantitative analysis B) you must creat alignment between the needs of the target market, your operating strategy, and the employee culture which brings them to life C) expectations for growth often push management to the change company's original strategy
For the exclusive use ot Y. sherhan, 2018. 9-910-419 AMES L. HESKETT W. EARL SASSER JR Southwest Airlines: In a Different World On Southwest Airlines, listened intently t a bright day in October 2008, Gary Kelly, Executive Chairman, President, and CEO of l o the arguments of those seated around the conference table in his Dallas, Texas, office. They were arguing, for and against Southwest's possible acqu and gates that the bankrupt ATA Airlines had vacated at LaGuardia Executives from both Marketing and Scheduling argued for going into Properties and Legal worried about getting the slots. Those in Operations were conc delays. Kelly was not surprised by the vigor of the discussion. He recognized further test just how far represented just one of many decisions that th terminal in New York City LaGuardia. Those from that such a move would Southwest could expand its network to meet the needs of its Customers. It team would have to make in the context of its efforts to transform Southwest's strategy in the face of rising costs, stiffer low-fare competition, and changing Customer needs and behaviors. Background Once considered an upstart in the airline industry, Southwest had grown to become the airline serving the most US customers with the most flights and seats, but to only 64 US. cities to which thwest targeted its service. In the process, it had come to stand for, in the words of Kelly, with an efficient, simple, low-fare din caring Service ombined Customer experience provided with high reliability and operating expertise. Founded in 1967, Southwest's operations were delayed for nearly four years due to lawsuits that competitors brought to block the new carrier's entrance into the Texas intrastate market. Since its first regular flight in June 1971, Southwest had compiled the most consistently profitable re ord in the world's airline industry. By 2001, shortly after September 11, the airline's market value exceeded that of all other US air carriers together, suggesting the dominance of the strategy developed over time by Southwest's founders, Rollin King (an investment counselor and pilot), Herb Kelleher (Southwest's attorney), and Lamar Muse (former CEO of another small airline who became Southwest's first operating President and CEO). By then, Southwest had literally changed the rules by which air carriers worldwide operated and competed. By 2008, many airlines had been created based more or less on the Southwest model, including Air Asia, Air Deccan, Go Airlines, Spice-jet, into Delta) in the U.S. and Indigo in Asia; Ryanair and Easy-Jet in Europe; and JetBlue, Ted, and Song (since merged back Throughout the case, the words Customer and Employee are capitalized. This is the practice at Southwest. Profesors James L. Heskertl and W. Earl Sassr Jr. propared this case. HlS cases are developed solely as the basis for class discussion Cases are not intended to serve s endorsements, sources of primary data, or illustrations of effective or ineffiective management orih2010, 2012 2013 President and Fellows of Harvard College To onder copies or request permission to reproduce maberials, call 1
Explanation / Answer
B) you must creat alignment between the needs of the target market, your operating strategy, and the employee culture which brings them to life
C) expectations for growth often push management to the change company's original strategy
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