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In one study participants were shown a neutral photo or a photo to prime money a

ID: 3460038 • Letter: I

Question

In one study participants were shown a neutral photo or a photo to prime money and then given a piece of chocolate to eat. They were observed, timed, and rated in terms of how much they seemed to enjoy the chocolate. Findings show that:

a) being primed with money decreaed the amount of time people spent eating the chocolate

b) being primed with money increased the amount of time people spent eating the chocolate

c) being primed with money led participants to inquire as to the cost of the chocolate

d) being primed with money increased their level of enjoyment

Please explain. Thank you!

Explanation / Answer

The correct answer is Option D. The findings of the study indicated that participants who were exposed to money beforehand spent less time savouring the chocolate and showed reduced enjoyment. This study illustrates the age old nation that having access to large amounts of wealth reduces their ability to enjoy the smaller things in life.

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