AE5023 Business and Pioject Management and Group Dasign Project (Protected ew Mi
ID: 338423 • Letter: A
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AE5023 Business and Pioject Management and Group Dasign Project (Protected ew Micosoft Word e Iaert Page Layout Refarencs Maing Sada PD Creator Protected View This fle eriginated rom am hternet locetion end might be urafe Clisk for meEtle Edaing Q3: Marketing A property company KT1 ltd has got planning permission to build a block of 20 flats in central Kingston to provide private student accommodation. The flats will all be let on one year contracts and rents will be £1,000 per month a) Define market segmentation. (2 marks) b) Identify and describe the market segment that KT1 ltd. should target for this accommodation. (5 marks) c) Define the marketing mix' (3 marks) d) ldentify and analyse the key requirements for each element of the 'marketing mix' to ensure that the block of flats is successfully occupied. (15 marks) ENG 04:10 0 Type here to search UK 04/2018Explanation / Answer
AE5023 Business and Pioject Management and Group Dasign Project (Protected ew Micosoft Word e Iaert Page Layout Refarencs Maing Sada PD Creator Protected View This fle eriginated rom am hternet locetion end might be urafe Clisk for meEtle Edaing Q3: Marketing A property company KT1 ltd has got planning permission to build a block of 20 flats in central Kingston to provide private student accommodation. The flats will all be let on one year contracts and rents will be £1,000 per month a) Define market segmentation. (2 marks) b) Identify and describe the market segment that KT1 ltd. should target for this accommodation. (5 marks) c) Define the marketing mix' (3 marks) d) ldentify and analyse the key requirements for each element of the 'marketing mix' to ensure that the block of flats is successfully occupied. (15 marks) ENG 04:10 0 Type here to search UK 04/2018
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