ADV 330 FUN WITH INDEX NUMBERS Category W 18-49 Sales TV HH \"Brand\" THE ASSIGN

Question

ADV 330 FUN WITH INDEX NUMBERS Category W 18-49 Sales TV HH "Brand" THE ASSIGNMENT #1 Index DMA TV HH . calculate the INDEX NUMBER for each city/ TV DMA #2 Index w 1849 CATEGORY SALES-calculate the INDEX NUMBER for each city/ TV DMA #3 Index w 18-49 BRAND SALES-calculate the INDEX NUMBER for each city/TV DMA #4 WHAT ARE THE"TOP 5" INDEXING MARKETS FOR THE CATEGORY #5 WHAT ARE THE "TOP 5" INDEXING MARKETS FOR THE BRAND TV DMA NORTH CAROLINA Charlotte Greensboro Raleigh Durham TVHH W 18-49 W 18-49 Sales POINT VALUE 1,189,950 $ 590,495.00 183,053.00 $ 238,795.00 618,774 690,050 351,926 1,523 580611397 $ 1,137,120.00 15 $ 879311.00 211,034.00 15 3,403,580 1,582,097 2,606,926.00 632,882.00 SOUTH CAROLINA 15 Columbia Greenville Myrtle Beach 327,040 170,061 298,932.00 83,701.00 400,790 192,379 $ 292,050.00 $ 96,376.00 372,450 178,776 253,986.00 $ 87,372.00 2.5 291,680 148,757 $ 261,484.00 s 64,063.00 2.5 1,391,960 689,973 1,106,452.00 $ 331,512.00 TOTAL 50 GEORGIA Augusta Columbus Macon Rome Savannah 260,840 133,028 223,208.00 58,034.00 YOUR KEY TO SUCCESS 217,660 108,830 $ 208,692.00 $ 64,694.00 #1 Calculate the data set average for each state-TV HH, w 18-49TV HH, etc. 232,910 123,442 $ 157,808.00 $ 58,389.00 #2 DIVIDE each data point by the data set average 198,763 96,996 $ 138,581.00 $ 48,780.00 #3 Multiply your answer for each data point in #2 by 100 340050 176.826 $395,595.00 S112.744.00 #4 Round this number UP or DOWN to the next wHOLE NUMBER ( .5 UP) 1,250,223 639,122 $ 1,123,884.00 $ 342,641.00 #5 Index Numbers MUST BE WHOLE NUMBERS FLORI DA Panama City Tallahassee 688,500 351,135 617,225.00 172,823.00 41,790 73,731 153,168.00s 288,390 152842 219,824.00 S 79,136.00 1,118,680 577,713 $ 990,217.00 281,060.00

Explanation / Answer

Top 5 categories DMA

Top 5 brand DMAs

North Carolina TV HH Index W 18-49 Category Index W 18-49 Brand Index Charlotte 104 131 113 Greensboro 60 68 87 Raleigh-Durham 134 101 100

Related Questions

Navigate

• Browse (All)
• Browse A
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.