CASE PROBLEM 12-B ?.s. Bingo at Vitamin Extra Carlos is the brand manager for Vi

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CASE PROBLEM 12-B ?.s. Bingo at Vitamin Extra Carlos is the brand manager for Vitamin Extra, a suc- sciences, innovative cessful vitamin water drink manufactured and distrib- serious work uted by a medium-sized food and beverage company Vitamin Extra is a small player in the b but has been successfully marketed convenience stores, service stations, and a scattering of to take notes, but I have the disil mess restaurants. As the brand manager, Carlos looks out for a little bit of surfing and processing persona and scale. We didn't conduct much while the team laughed for three minutes. Another problem is that I wonder exactly what the everage market team members are doing with their tablets and laptops into supermarkets, during the meetings. They look like they are typing away the welfare of Vitamin Extra. He strives to make sure the going on. beverage gets enough resources from the company, such "We more or less agree as advertising dollars and incentives for supermarkets to not be l messages distribute the brand. used during the meeting, but I get the impr es- sion several of our team members check their phones for weekly strategy meetings with four messages periodically during the meeting. They are kind make plans for building the Vitamin of sneaky about it. Richard, for example, puts his phon team members to xtra brand, to receive feedback on progress, and to on his lap and glances down. investigate any problems in manufacturing, marketing r distribution. An outsider, such as a representative member) has an attention-deficit disorder. During a from manufacturing or the dietitian staff, is invited to one-hour meeting she'll leave at least twice. Or ma most meetings. "You would think that Georgia (another team she has a bladder problem? I'm not sure. We drink a lot of Vitamin Extra around here. Carlos' boss, Larry, the vice president of noncar- bonated beverages, was holding a progress meeting with him about the success of Vitamin Extra. Carlos said he ductive as I would like. Yet if I come down too heavy on was pleased with the progress and the market share he the team, the members might not like the work environ- was taking from Coca Cola, Pepsi, and Dr. Pepper con-ment. tinued to increase. Carlos did comment, however, that he wished his meetings were more effective. When Larry be more disciplined, but I also agree that we don't asked for clarification, Carlos lamented You could say that our meetings are not as pro- Larry responded, "I agree that your meetings could to hurt morale. Let's both think through this problenm little bit more." "We have a creative staff, so they have to be granted leeway in how they behave. I can't rightfully expect them to be self-disciplined all the time. Yet I wonder if they are going too far." Case Questions 1. What do you recommend Carlos do to have more How about a few specifics?" asked Larry Two meetings ago, the team was playing B.S. Bingo ciplined meetings? (Or, should he do anything (short for Business Speak Bingo).Jenny, one of the tea. ShoulCarlos conduct his business meeting members, passed out bingo cards filled with business language that would make it difficult to win at B.S jargon. The idea for the game was that the first person to check off a row of terms used during the meeting was to jump up and say, 'B.S. Bingo. Pete won with a row of the five terms or words, at the end of the day, strategize, rocket 3. What stance should Carlos take about mult during the meetings?

Explanation / Answer

1. Following recommendation can be used by Carlos to make meetings more discipline :

2. Conducting a meeting in a language which is difficult to understand is not a good way for an effective meeting and its output. B.S bingo is a way of engaging all participants and make meeting more interactive. It should not be make a challenge.

3. Multitasking during important meeting where critical decision has to be taken should be restricted. He should make and share the ground rules of meeting such as no mobile and personal messaging use during meeting etc to avoid the multitasking. He can also make meeting more interactive and engaging by involving all participants in discussion.

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