CASE 9.2 Aspartame: Miracle Sweetener or Dangerous Substance? William H. Shaw an

Question

CASE 9.2 Aspartame: Miracle Sweetener or Dangerous Substance? William H. Shaw and Vincent Barry Diet Coke stands alone as the greatest overnight suc Hayes, Jr., approved the use of aspartame in carbon cess in the marketplace. But when you quaff a Diet ated beverages. In one stroke, he seemed to end the Coke on a hot summer's day, you may be doing more prolonged controversy over the safety of the artificial than quenching your thirst. You could be inviting a sweetener. That controversy erupted in 1974, when headache, depression. seizure, aggressive behavior, te FDA first approved aspartame as a food additive. visual impairment, or menstrual disturbances. You might even be loading your tissues with a carcinogen. Searle & Co., begun to celebrate the FDA's initial The reason, say most nutritionists and medical scien approval of its profits-promising sweetener than tists, is that soft drinks like Diet Coke-and a host of things turned sour. Largely as a result of the ran other products-contain the low-calorie sweetener corous protests of lawyer James Turner, author of a aspartame, which goes by the name NutraSweet.book about food additives, the FDA suspended its No sooner had aspartame's manufacturer, G. D In 1983 the Reagan administration's commissionerapproval. Armed with the results of animal experi of the Food and Drug Administration, Dr.Arthur Hull ments conducted at Washington University, Turner William H. Shaw and Vincent Barry, Moral Issues in Business 5th ed. (Belmont, CA: Wadsworth. 1996)

Explanation / Answer

Aspartame controversy has created so many questions in terms of having an ability to understand effectiveness of regulatory authorities beard definitely regulatory authorities are essential to maintain fairness in operation for different organisations but it does not provide Total Security every time. As regulations implemented by the organisations can be vary widely all tired as well as effected, availability of fairness in operations cannot be regulated by any specific authority for businesses. There is some sort of unfair situations involved in operation for each and every industry at every aspect.
Including the consumer safety availability of the guidelines and imposing those specific guidelines into the organisation should be vary widely done by the organisation itself. Setting up a proper auditing structure for different organisations as well as imposing these guidelines strictly into the organisations should be the most initial approach done by any consumer Protection agency.. Regulation of consumer safety should be done on the basis of high quality standards in consumer protection guidelines rather than focusing on enforcing these authoritative Agencies over the structure of the organisations.

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