1.Provide two definitions for the term: Place, and provide an example for each d
ID: 2764550 • Letter: 1
Question
1.Provide two definitions for the term: Place, and provide an example for each definition that displays its importance.
2.Define the concepts of logistics and JIT. Explain three key advantages of using JIT within a logistics planning process. Discuss any caveats to using JIT.
3.List four of the main modes of transporting goods; also cite two of the benefits and two of the limitations for each.
4.Define Promotion & AIDA. Explain the value of understanding the AIDA model. Cite a personal example that displays the impact of AIDA on you.
5.Explain the "Wheel of Retailing Theory," as discussed in the text. Cite two examples (explain how each relates to the "Wheel") that display the application of this Theory.
6.List, explain, and give examples for five of the main uncontrollable variables that a marketing manager must address in the external environment.
7.List, explain (in detail), and provide examples for each component of the Marketing Mix. Is the customer part of the Marketing Mix?
8.We have discussed whether marketing efforts add cost to a product. Discuss this from various view points and give specific examples.
9.Define Marketing Mix
10.What is the difference between a Brand Name and a Trademark?
Explanation / Answer
1)
1)Place: It means the location and example the office is located in wall street USA.
11)Fina a home or employment for. Example is the children were placed with foster parents
7)Marketing mix includes mainly 4ps and they are product,price,promotion and place.
Prodcut: This is actually the item what we are selling . It is supoosed to deliver its performance whith out any issues/damages
Price: This is the value the customer pays for product. It depends on the markup added to the product different cost incurred. It is also dependent on demand and supply.
promotion: This includes activites performed to increase the sales of product Example like discount,advertisement,word of mouth, print media etc.
Place: This is the point of sale and it can be offline or online. Offline includes retail stores or distributor store.
10)A trademark is something legally represent a business by their godds or services. A brand name is the name business chosses for one of their products. Example: If we take apple company ,Apple is the trademark an iphone,ipad are brands
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