1a.) When Jeff Bezos founded Amazon.com in 1994, he was laying the foundation fo
ID: 2459640 • Letter: 1
Question
1a.) When Jeff Bezos founded Amazon.com in 1994, he was laying the foundation for the world’s largest __________, because Amazon.com uses the Internet to make its products and services available to its consumers.
electronic communication channel
electronic marketing channel
electronic production channel
multichannel marketing channel
indirect marketing channel
1b.) Amazon creates many utilities for its customers, but perhaps the most valuable utility for consumers is ____________, the utility created by having the offerings available where consumers need it, on Amazon.com!
Form
Place
Purchase
Possession
Time
1c.) To improve its inventory turnover, Amazon shares purchasing forecasts and sales information with its suppliers to ensure that the right amount of the right product arrives at the right place at the lowest possible cost. When Amazon and its suppliers work together to move a product from the source of raw materials to consumption it is an example of ____________.
intensive distribution
channel captaining
logistics
selective distribution
disintemediation
1d.) Amazon and its suppliers have an intense focus on cost and efficiency in the supply chain with a goal of creating ____________ for consumers.
greater customer service
possession utility
higher prices
lower prices
narrower selection
1e.) Shoppers on Amazon.com have differing needs that must be satisfied during the exchange which often include the need for information, convenience, variety, and/or pre- or postsale services. These needs are collectively referred to as ___________.
dual distribution
distribution intensity
buyer requirements
exchange parameters
seller requirements
1f.) A student goes onto Amazon.com to purchase a biology textbook that was published by McGraw-Hill Higher Education and then sold to Amazon through a book wholesaler. In this marketing channel, Amazon.com would best be classified as a __________.
supplier
virtual retailer
bricks and mortar retailer
wholesaler
manufacturer
1g.) One of the major drawbacks of online shopping is the lack of instant gratification because consumers must wait for their products to be delivered. One of Amazon’s recent innovations is the development of unmanned aerial drones that allow Amazon to provide its customers with faster delivery service, in some cases 30 minute delivery. This innovation in supply chain management serves as an example of innovation driven by an understanding of the ___________.
manufacturers
customer
cost structure
stakeholders
wholesalers
1h.) The ______________ function represents the role that Hope Spring's distributors have in storing, sorting and transporting bottled water to the Coffee Collective.
transactional
organizational
enhancement
facilitating
logistical
1i.) A ____________ is an intermediary who sells Hope Springs' bottled water to retailers such as the Coffee Collective.
distributor
wholesaler
dealer
broker
retailer
1j.) By satisfying the customer service factor of ___________, the distributor will ensure that deliveries of Hope Springs' bottled water to the Coffee Collective are consistent in lead-time, will arrive safely, and are complete.
convenience
time
warehousing
dependability
communication
1k.) Given Hope Springs' focus on the environment, it actively practices __________ to support retailers water bottle recycling initiatives by collecting their used water bottles and reusing or disposing the plastic whenever possible.
logistics management
horizontal channel management
green supply management
disintermediation
reverse logistics
Explanation / Answer
1a.)
electronic marketing channel
1b.)
Place
1c.)
channel captaining
1d.)
lower prices
1e
buyer requirements
1f.)
virtual retailer
1g.)
customer
1h.)
logistical
1i.)
distributor
1j.)
Dependability
1k.)
reverse logistics
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