1a.) To create ________ utility for her customers, Martha decides to open the Co
ID: 2464222 • Letter: 1
Question
1a.) To create ________ utility for her customers, Martha decides to open the Coffee Collective close to the college campus.
form
place
time
possession
directive
1b.) The Coffee Collective, a(n) ____________, is the most common form of retail ownership.
corporate chain
limited retailer
contractual system
self-service retailer
independent retailer
1c.) Decisions by the Coffee Collective regarding which type of organic dog biscuit to offer is an example of which retail mix component?
Location
Pricing
People
Communication
Merchandise
1d.) When Martha was starting the Coffee Collective, she purchased the right furniture—painted with certain colors, hired the right employees, and is now selling appropriate snacks. These are all examples of which component of the retail mix?
Communication
People
Merchandise
Location
Pricing
1e.) When measuring the effectiveness of her retailing strategy, Martha decides to measure the sales per square foot, which is calculated by dividing ___________ by selling area in square feet.
total sales
lead to close ratio
total visits
consumer traffic
discounted sales
Explanation / Answer
1a. Correct answer is Place. Because Place utility means taking the product to a place which is more easily accessible to consumers.
1b. Correct answer is Independent Retailer. because this is the type of business which is very easy to start.
1c. Correct answer is Merchandise , product mix is the set of all the products offered by the company, and here the company is taking decision about which product is to offer.
1d. Correct answer is Communication, By doing the above activities given in the question, the retailer tries to communicate with its customer. Each thing stated in the question communicates with the customer in its own manner.
1e. Correct answer is Total Sales
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