Visit the web site of Johnson and Johnson (http:// www.jnj.com). Read through th
ID: 470543 • Letter: V
Question
Visit the web site of Johnson and Johnson (http:// www.jnj.com). Read through the material contained on the site, paying particular attention to the fea- tures on company history, Johnson & Johnson’s credo, innovations, and company news. On the basis of the information contained here, answer the fol- lowing questions:
Do you think that Johnson & Johnson has a dis- tinctive competence?
What is the nature of this competence? How does it help the company to attain a competitive advantage?
What are the resources and capabilities that un- derlie this competence? Where do these resources
and capabilities come from?
3. If your school does not have a competitive advantage in the market for business education, identify the inhibiting factors that are holding it back.
4. How might the Internet change the way in which business education is delivered?
5. Does the Internet pose a threat to the competitive position of your school in the market for busi- ness education, or is it an opportunity for your school to enhance its competitive position? (Note that it can be both.)
4. How imitable is Johnson & Johnson’s distinctive competence?
Explanation / Answer
Yes, Johnson & Johnson has a distinctive competence. It lies in manufacture of products to enhance health
Nature of core competence is innovation in basic needs. It helps the company to gain competitive advantage because they are the first in the market. Moreover, they are investing heavily on R&D to bring-in new product and then patent it thus becoming difficult for the competitor to copy it. They are targeting general public health which is again giving them high response
Resources & Capabilities are:
i) R&D center
ii) Innovative Supply chain Model
iii) Established brand
iv) Deep pockets
v) Customer loyalty
vi) Technology
Author's Note: Please be specific to the question that is to be answered
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