Visit a local shopping mall, and examine the interiors of three or four stores.

Question

Visit a local shopping mall, and examine the interiors of three or four stores.

If you are unable to physically visit a mall, review the website of a local mall, and conduct an online search for images of the interiors of three or four stores.

You can also find images of the interior of stores at websites such as Yelp.com or Facebook.com.

Write a short paper in which you complete the following:

Identify the stores you examined, and provide a few images to illustrate your answers.

Describe the physiological and psychological responses that different stores try to create. How do they achieve these responses through the use of color, brightness, and contrast?

What other sensory stimuli do these stores use to encourage consumer response?

Explanation / Answer

the stores maintain inventories in a way that to meet its regular sales. means they maintains inventories to meet the demand of a particular product. when they are maintaing good quantity of inventory the customers carries a perception about it that the shop is managing good inventory levels. and it crates a psycological feeling that we can expect all the products available in this shop.

usually majority of the shops maintains in such way that the entrance of the shop will be covered with eatable items like chocolates, biscusts and other confictionary. and this will be usually arranged in color ful way, they prefer red color items arrnge first and yellow color packs next prioirity. the lighting in the shop will be planned in such way that the brightness attracts customers to have a look at the products.

and majority of the shopping malls and stores plays a cute and good music while the customers are in shoppling to drive them in a good and romantic mood. they will plan some arrangements like refreshment facilities and entertainment facilities for children and many.

all these activites are part of their sales and improving the sales only.

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