You are to look at the business model of Bounce Fitness, and analyses and determ

Question

You are to look at the business model of Bounce Fitness, and analyses and determine your marketing strategies while: Evaluating available marketing opportunities Evaluating risks and returns Addressing strengths and opportunities within the organization's projected capabilities and resources Developing strategies to increase resources or expertise for gaps between current capability and marketing objectives Justifying your marketing strategies Ensuring strategies align with organization's strategic direction Developing a marketing performance review strategy that incorporates appropriate marketing metrics to review of organizational performance against marketing objectives You are to plan your marketing tactics, ensuring you: Detail tactics to implement each marketing strategy in terms of: scheduling, costing, accountabilities persons responsible Identify coordination and monitoring mechanisms for scheduled activities Ensure all tactics are achievable within organization's projected capabilities and budget Ensure all tactics meet legal and ethical requirements Ensure all tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary You are now to prepare and present your marketing plan (to your group), making sure that you: Ensure the marketing plan meets organizational, as well as marketing objectives and incorporates marketing approaches and a strategic marketing mix Ensure the marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe

Explanation / Answer

For Part A

It is important to analyse the available marketing opportunities, risks and returns and to ensure that strategies align with organisation's strategic direction. This way we will suffice optimization of resources, checking of our gaps to the projected organisation's capabilities and amendments to the marketing strategies based on market requirements.

We can ensure to plan effective marketing tactics while ensuring that all tactics are achievable within organisation's projected capabilities and budget. All other factors will follow soon after.

For Part B

Our marketing plan must clearly present that it meets organisational, as well as marketing objectives in terms of resources, time and cost and incorporates marketing approaches and startegic marketing mix.. At the same time, it is important to amend your marketing plan periodically based on feedbacks from key stakeholders and roll out a customized plan.

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