1. Define viral video from your perspective. Provide three (3) relevant ideas of
ID: 469502 • Letter: 1
Question
1. Define viral video from your perspective. Provide three (3) relevant ideas of viral video for MGSEB as its marketing strategy. Please take note that the viral video must not touch on the sensitivity related to religions and races of Malaysian citizens. 1. Define viral video from your perspective. Provide three (3) relevant ideas of viral video for MGSEB as its marketing strategy. Please take note that the viral video must not touch on the sensitivity related to religions and races of Malaysian citizens.Explanation / Answer
Viral videos can be defined as those videos that become popular within a short span of time and spreads rapidly when it is shared online. The online sharing is known as the viral process and the sharing can be done on social media sites like Facebook, on video sharing sites like YouTube and by reposting the video to blogs.
MGSEB is Malaysian Graduate School of Entrepreneurship and Business. MGSEB is a Malaysian business school focusing on entrepreneurial studies.
Three relevant ideas of viral video for MGSEB with regards to its marketing strategy:
1. The viral video should highlight MGSEB's teaching methods that differentiate the business school from other such schools. MGSEB makes use of creative teaching methods like use of case studies, use of experimental learning etc. These creative teaching methods should be portrayed in the video and will help create a USP (unique selling proposition) for MGSEB.
2. The viral video should be able to evoke strong emotions from the viewers. By talking about its different programs, unique teaching methods and a set of excellent faculty, the video should be able to evoke an emotion in potential applicants that the b-school will transform their lives by preparing them to be an excellent manager, an excellent leader and an excellent entrepreneur.
3. The viral video could show small interviews of MGSEB's alumni. The alumni can highlight how the course at MGSEB has transformed their lives, have helped them develop new skills and capabilities, and have enabled them to accelerate their career growth.
The above three ideas will, in no way, hurt the sensitivity related to religions and races of Malaysian citizens.
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