From the case study, evaluate MySpace’s competitive and strategic landscape usin

Question

From the case study, evaluate MySpace’s competitive and strategic landscape using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Next, determine the potential opportunities to improve MySpace’s competitive position. Identify two different niche markets: one of a product-based niche, and the other of a service-based niche. Evaluate and compare how each niche distinguishes itself from its competitors in terms of market size, opportunity for advertisement, market need, and ability to sustain the business long term.

Explanation / Answer

MySpace’s SWOT analysis:

Strengths:

Economies of scale

Brand

Customer Loyalty

Weakness:

Old technology

Weak research

Opportunity:

New Innovation

Expansion to new markets

Global reach

Threats:

Competitions

Alternatives

Diminishing revenue

Niche markets:

Products:

Organic foods

Market size: small, limited to the health cautious segment.

Opportunity for advertisement: online or pamphlets at gyms etc.

Market need: in demand with deteriorating food standards & pesticide usage

Ability to sustain: Intense

  Services:

Religious tv channels

Market size: small, limited to the religious or old aged segment.

Opportunity for advertisement: TV ad films or pamphlets at religious services

Market need: in demand due to deteriorating moral values

Ability to sustain: Marginal

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