Do shoppers really enjoy the online shopping experience? Compare and contrast th
ID: 462838 • Letter: D
Question
Do shoppers really enjoy the online shopping experience? Compare and contrast the experience of shopping at your favorite retail store with the experience of shopping online. Make one list of things you enjoy about shopping in stores, and create a separate list of things you like about shopping online. How do your lists differ? What are the advantages and disadvantages of shopping in a physical store? What are the advantages and disadvantages of shopping online? Can internet-based businesses deliver the rich shopping experience that brick-and-mortar stores provide? How might smartphones and other handheld devices change the way people shop?
Explanation / Answer
Yes, shopers do enjoy the online shopping experience. With time, it is only getting better! There are a wide range of products for which the online shopping experience is a huge convenience
Enjoyable parts of
Shopping at a store
- Experience the touch and feel of the product
- Examine it more minutely before purchase
Online shopping
- Convenience
- Much wider options
The 2 lists differ in their applicability. Shopping in stores is more appealing when one needs a sense of touch and feel - like specialized goods, arts and crafts etc. For commoditized items like airline tickets, where physical presence makes no difference, it is always more enjoyable to shop online.
Advantages of shopping in stores
- One can touch and feel the product
- One can observe for even the minutest of defects
- Buying in the stores is still more intuitive
Disadvantages
- Less variety to make choices from
- Inability to makes comparisons across ranges of prices and discounts
- Inconvenience and expenses of having to travel to the store
Advantages of online shopping
- Very convenient as it can be done as per one's convenience
- Much wider variety to choose for
- Ability to compare and contrast different buying otions
Disadvantages
- Cannot touch and feel the item - an essential component of many purchases
- Leads to impulse buying without actual need for the product
Internet based businesses cannot yet deliver the rich shoping experience that brick and mortar shops provide. The joy of actually touching and feeling albeit lesser variety of products, still is something that the internet has not been able to replicate.
The advent of smartphones and other handheld devices has taken the convenience factor up by a couple of notches. Online shopping is now available for practically anybody anywhere! On the flip side, chances of impulse buying also increase with the ease of access!
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