1. Critically examine the role of the Google corporate centre from a corporate s

Question

1. Critically examine the role of the Google corporate centre from a corporate strategy perspective. 10 marks
2. Analyse Google’s corporate portfolio and point out the strengths and weaknesses in its portfolio. 30 marks
3. Describe Google’s international strategy. What are the advantages and disadvantages associated with this strategy? 20 marks
4.Critically evaluate Google’s implementation of its corporate and international strategy by examining its structure and business operations. 20 marks
5.What recommendations would you make to Google with regard to its corporate and international strategy? 20 marks

Explanation / Answer

1. Corporate center of Google plays a very crucial role from the corporate strategy perspective. Primarily it helps the company in satisfying the basic governance and reporting requirements. It collects information about different business units, identifies their individual needs and strives to address them. Google’s corporate center focuses on its various corporate strategies like diversification, innovation, product wise expansion, and competitive strategy.

Google’s primary corporate strategy was related diversification. Google achieved its diversification strategy through corporate entrepreneurship, innovation and acquisition. Its corporate center plays a crucial role in maintaining the competitiveness of the firm.

Hence, it is concluded that the role of the corporate center from a corporate strategy perspective has been really good and has been appreciated by the industry and the corporate world; it’s true that google targeted the corporates in wider scale and have made an applauding strategy to overcome the hastes. Google corporate center ensures that corporate industries are targeted with the latest technology so that they are given the best output to work.

2. Googles corporate portfolio works on the principle of SWOT Analysis where internet, consumer electronics and computer software are the core areas, in which google works and also does research and in depth analysis. Its portfolio is one of its kinds and has all the qualities of getting succeeded in the corporate world. The growth has been 14% year. There are several competitors for the company they are Microsoft, Samsung, IBM and others who give tough challenge for the growth. The strength of google is its workforce and their enthusiasm in performing tasks with zeal and energy. They ensure that they go according to the technology and see that public needs are always met without any haste.

3. Googles international strategy is very clear to have presence all across those nations where there is no competition they have been spreading their presence all across the globe where the motive is to do research analysis and see that the country’s economy benefits with their presence like creation of job, employment etc. there are several advantages and disadvantages in the international strategy the advantages are Economies of scale that is local sourcing of product within the country this becomes very cheap for them and their finances and cost are curtailed which is beneficial in the long run. Labor packaging, marketing material, raw material all become cheap as its the local sourcing. The other benefit is the launching of older products in the market where the new office has been established with the less cost once can market the revenue and get good profit margins. The disadvantages are Operational, macroeconomic risk these risk are sudden in nature which at times become difficult to control therefore these risk are minutely studied and one would ensure that the risk do not create any problems.

4. Google implemented its corporate and international strategy together and ensured that these strategies provide benefit to the end users. These strategies were very much used in the business operations and brought good results.

5. The recommendation to google with regards to corporate and international strategy is to ensure that they upgrade themselves from time to time and see that the work towards the betterment of the public. As it is they have been doing good work little proactive they have to be so that they become the leaders of the market.

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