Go to the Maple Leaf Foods Company Website (http://www.mapleleaffoods.com/). Rea

Question

Go to the Maple Leaf Foods Company Website (http://www.mapleleaffoods.com/).  Read the latest annual report for Maple Leaf Foods found under the “Investors” tab and then by choosing “Investor Materials”.

Focus on the President’s Message to Shareholders and the Management’s Discussion and Analysis sections of the report. Additionally, briefly review the company Facebook page and YouTube channel and/or other sources to gather information on its marketing strategy.

Answer following question:-

Q:- Do SWOT analysis for Maple Leaf Foods. Please answer in point wise format.

Please also include your list of references that you used.

Explanation / Answer

SWOT Analysis -

Strengths:

a) Catering to domestic consumers

b) High investments

c) tremendous growth

d) Low costs of material and labour due to economies of scale

e) High profit margin

f) High initial investment - barrier for new players

Weaknesses :

a) Units in the operation are small in size

b) High cost of debt ( high rate of interest)

c) Lesser investments in R&D as compared to competitors like Tyson

Opportunities:

a) New global markets, specially the asian markets like India and thailand

b) Growing world markets

c) More demand for products with increase in consumers disposable income

d) Targeted marketing to the new age consumer(through Youtube and Twitter)

e) Investments available( PE investors)

Threats:

a) growth of competitors like tyson foods

b) Projected increase in food and labour costs

c) Risk of increased government regulations

d) Entry of Foreign players like TATA and Columbus in the market

Source:

1) http://www.mapleleaffoods.com

2) Self Analysis

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