A) Many talented programmers in the Seattle area do not have the requisite socia

Question

A) Many talented programmers in the Seattle area do not have the requisite social or grooming skills to work closely with their busy and more formal managers. Bowers Employee Success Service teaches a four-hour class on grooming and dress-for-success. Use all characteristics of service to describe this teaching service and provide one method that can be used to reduce the problems associated with each characteristic. (12 pts) (B) Dunkin’ Donuts shops have to be open between 20 and 24 hours a day since part of their appeal is coffee and doughnuts ready whenever they are wanted. However, over 50 percent of sales are between 6 and 10 a.m. If the operating hours cannot be changed, what alternative growth strategies could be pursued? Explain in details

Explanation / Answer

Characteristics of services to descibe teaching service are:

1. Perishability: Teaching service is 4 hour and on the spot service becuse it has time element associated with it.Use of recording method and then distributng it to student as a study material can solve this problem

2. Fluctating demand:teaching service may have high degree of fluctations and the demand can be seasonal when colllege session is about to end and student or candidate starts looking out for job. the institute can have a tie-up with institutions or colleges to offer their service at discounted price thus the demand can maintained over a long duration.

3. Intangibility: Teaching service cannot be touched unlike product.It can only be felt and absorbed during 4 hour session.Recording and distributing it can solve his problem to certain extent.

4. Inseparability: Teaching service has been offered by some specific person thus it cannot be separated from an individual.thus it is created and consumed simultaneously.Institute can offer video training to individual so that presence of a person is not necessary at that place or they can appoint their representative to carry out any practical stuff during training.

5. Hetrogenity: Teaching service provider offer higher fees during peak season but chare nominal fees during off season thus creating a hetrogenity in the offering of services.This problem can be solved by maintaing constant costumer at every point of time and this can be done by creating tie-up with institute or companies thus maintaining resaonable inflow of consumer across the year.

6. Pricing of service: as already disussed the pricing and quality of servivce are influenced by perishability,fluctation in demand and inseparability.thus the institute can offer same price for all person in all season or can create offering depending upon the deciding criterias.

7. Service quality is not statistically measurable: Quality of teaching can be measured statistically measured so that we can access its effectiveness in quantative terms.Qualitative measure of service can be done by using feedback form students or interviewers thus evaluating the effectiveness of services.

Author's Note: Please be specific to the question which need to be answered as there are two different questions.

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